Articles In This Issue
Communications Sector
Nataša Pavlović Bujas, President of the International Public Relations Association (IPRA)
Trust: The Ultimate Question
Neither companies nor individuals and institutions will be able to remain silent any longer when it comes to social events, especially in this historically...
Communications Sector
Jelena Gavrilović Šarenac, Head of Corporate Communications at Henkel Serbia and Henkel Adria
Two-way Communication Develops Trust
As a global company that’s aware of the value of its brands, Henkel is open to communicating with consumers and partners, while it strives...
Communications Sector
Aleksandra Džaferović, Corporate Communications Manager, Eurobank Direktna
Clients Seek Clear Messages
Eurobank Direktna is among the Serbian market’s leading financial institutions, representing a significant contributor to the stability of the domestic financial system, a reliable...
Communications Sector
Marina Grihović, Headline and Digital Communications Agency DKIT
Communication Requires Originality
Headline & Dkit agency has been present on the domestic communications market for 16 years, and over that time we have built genuinely friendly...
Communications Sector
Katarina Pribićević, McCann
Long-term Brand Narratives Yield Resultslong-term Brand Narratives Yield Results
McCann takes pride in its longstanding partnerships with some of the biggest brands, some of which have lasted more than 15 years. In such...
Communications Sector
Branislava Cagronov, UM Regional Managing Director
Facing Challenges By Creating More Value
One of the biggest challenges of 2024 will be more complex media planning and buying, which come as a result of global challenges like...
Communications Sector
Danka Trbojević, Managing Director, DRV
The Impact of AI on Marketing Communications
In the modern era, AI’s role isn’t just a sea change, but a true revolution. This dynamic blend of technology and marketing strategies is...
Communications Sector
Nevena Kurtović, Managing Director, Fusion Communications
Listen, Hear, Formulate & Adjust, Then Speak
At Fusion Communication they don’t fear new technologies, rather they truly believe that – provided they are adopted and utilised in the right way...
Communications Sector
Ivana Glišović, Right, Senior PR Manager
Behind The Scenes of Success
Agency Right recently celebrated a significant milestone: 20 years of dedicated, responsible and creative work.
A two-decade presence on the PR scene, hundreds of...
Communications Sector
Anita Mikulić, Right, Senior PR Manager
Life In The PR World
In the world of PR, life is a constant interplay between meticulous strategy and a profound sense of responsibility.
It entails navigating the delicate...
Communications Sector
Jelena Manojlović, Right, Senior PR Manager
The (PR) Values We Nurture
Values like responsibility, integrity and proactivity are crucial to maintaining continuous success in any business.
PR involves the enhancement of all these values, which,...
Communications Sector
Sandra Krstajić, Right, Digital Communications Manager
New Trends
It is a fact that, in order to remain recognised as a market leader, you must keep pace with innovations. The development of the...
Success Stories
Alek Garčević, CEO of Sedam Brda
Over Seven Hills
Embark on a journey through the enchanting landscapes of Sedam Brda, where the world’s most renowned brands rendezvous with the vibrant spirit of regional...
Communications Sector
Milena Avramović Bjelica i Tamara Bekčić, Chapter 4
Striving For Continuous Growth
Agency Chapter 4 Serbia, which forms part of the Chapter 4 CEE network and is a partner of BCW, one of the world’s largest...
Communications Sector
Marina Bolanča, CEO of Abeceda Communications
Every Project Is A New Story
The operations of Abeceda Communications are grounded in experience, knowhow, strategic reflection, creativity, fostering relationships with clients and familiarity with tools and the market,...
Communications Sector
Andrea Ivančević, Founder & Chief Executive Officer, Rocket Flow
Open Approach To Creative Work
Rocket Flow is a multidisciplinary agency that offers a wide range of services and takes an integrative approach to every project. Cooperation with international...
Communications Sector
Communication Trends
Navigating The Dynamic Landscape of 2024
In the ever-evolving realm of public relations, 2024 promises to be a year of dynamic change, driven by the relentless march of AI-driven technology....
Serbia and North Macedonia Strengthen Ties with New EU-Funded Cooperation Programme
Serbia and North Macedonia have launched a new cross-border cooperation initiative, focusing on employment and social inclusion.
The programme, backed...
French Companies EDF and Egis Industries to Conduct Study on Introducing Nuclear Energy in Serbia
The Serbian Ministry of Mining and Energy has awarded a contract to the French state energy company EDF and...
Pedja Stojaković Inducted into Basketball Hall of Fame
Former Serbian basketball player Predrag "Pedja" Stojaković, one of the greatest shooters in the game, has been inducted into...
Memorandum of Cooperation Signed Between NIS Serbia and Chinese Company SINOPEC
Serbian oil and gas company Naftna Industrija Srbije (NIS), a subsidiary of Gazprom, along with its Scientific and Technological...
NALED Celebrates Its 18th Anniversary at the September Gathering of Members and Partners
Around 1,000 state and local leaders, business figures, representatives of the international community, and the diplomatic corps gathered at...