It is a fact that, in order to remain recognised as a market leader, you must keep pace with innovations. The development of the digital sector at Right came naturally and at the right time. Globally, the digital segment has overtaken traditional media.
Although this is not yet the case in the Balkans, the increasing influence of social media on individuals in our region is evident. It is certain that this segment will only flourish further in the near future, and given that job requirements are becoming more complex, new platforms will even become interesting to traditional businesses that have not been inclined towards constant change so far.
Innovation and dynamism are indeed imperatives in communications, and these two factors are what intensely connect the PR and digital sectors. Understanding and constant collaboration, as well as being informed about the activities of other sectors, are key to our excellent intersectoral cooperation.
Our digital sector is the one constantly bringing new tools and platforms through which communication takes place, injecting dynamism even into the traditional pr sector
The advantage of this way of organising work is that our digital sector is the one constantly bringing new tools and platforms through which communication takes place, injecting dynamism even into the traditional PR sector. A youthful team, equipped with experience, a genuine passion for their work, a positive outlook, and the readiness to take on any challenge, is poised for significant achievements.
On the back of our success in the digital field, we believe even more that the future belongs to integrated communication and platforms that promote authentic content created with a clear purpose. A penchant for innovation and creating different content compared to what we are used to consuming will be crucial in the coming years.