Values like responsibility, integrity and proactivity are crucial to maintaining continuous success in any business.
PR involves the enhancement of all these values, which, in combination with skills, contribute to progress in every sense. The key value that we nurture at Right, firstly towards our colleagues and then in relationships wit\h clients and the media, is respect.
Maintaining a good atmosphere within the team and granting every individual the freedom to develop their creative and other skills is a priority, because this principle creates happy people, and clients can feel that positive energy and enthusiasm themselves. In an industry where change happens every day and new projects are being born constantly, it is easy to maintain motivation if you are born for PR, and that is a particular kind of challenge for you.
Our focus is always on maintaining a balance between timeless values and innovations, to which we want to adapt both as an agency and as individuals
In addition to the standard services that we provide to our clients, Right agency also offers consulting services and education to transfer knowledge. Our focus is always on maintaining a balance between timeless values and innovations, to which we want to adapt both as an agency and as individuals.
We are fully aware of the potential advantages and threats posed by artificial intelligence, but we also believe that human creativity and the sense of a good PR campaign cannot be surpassed by anything. We have done really well over the last 20 years in that regard, and that’s something we must admit, albeit modestly.