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Anita Mikulić, Right, Senior PR Manager

Life In The PR World

In the world of PR, life is a constant interplay between meticulous strategy and a profound sense of responsibility.

It entails navigating the delicate balance of reputation management, where every word, every action, and every interaction carries weight. Right is a place where creativity meets thoughtfulness, and success is measured not only in positive exposure but in the trust and credibility earned from stakeholders. PR demands a serious commitment to ethical communication, strategic foresight, and a deep understanding of the ever-evolving dynamics of public perception.

We are entrusted with the task of sculpting narratives, mitigating crises and fostering meaningful connections, all while upholding the integrity and credibility of the enteties we represent.

I firmly believe that our agency stands as an authority in meticulous planning and crisis prevention – the very core of effective PR

Within our professional landscape, my colleagues often attribute expertise in crisis PR to my role, yet I firmly believe that our agency stands as an authority in meticulous planning and crisis prevention – the very core of effective PR.

Life within this sphere can be truly gratifying and profound when elevated standards, robust foundations, and proactive foresight become the guiding principles. I assert that the essence lies in the timely identification of potential crises. What gives our efforts an exceptional quality is the increased corporate awareness of social responsibility, which becomes not only a source of professional satisfaction but also a tangible contribution to the betterment of our society and local community.

Goran Vukobratović, PRO-ING CEO

Challenges Lead to the Best Results

PRO-ING has existed for nearly 80 years and has been setting new market standards from the very beginning, says CEO Goran Vukobratović, as well...

Unija Consulting

Guide to Financing Subsidiaries

Unija Consulting has been providing top-quality services for 20 years, thanks to its team of professionals dedicated to achieving excellence in all aspects of...

Ivana Ankić, Marketing Director, Coca-Cola HBC Serbia and Montenegro

Quality, Honesty and Authenticity Win Over Consumers

“We are among the companies that base their growth on innovation and adding extra quality to beloved brands,” says Ivana Ankić, who has built...

Božidar Aleksandrović, Owner, Vinarija Aleksandrović

Ambassadors Of Serbian Wine

The awards being won worldwide by Serbian wines are proof that insisting on top quality always pays off, and that this is the path...

Spain Gets First Female President of the Supreme Court

Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...

BRICS Considers Turkey’s Request for Full Membership

Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...

Dubrovnik Tops List for Most Tourists Per Capita

Croatia and Montenegro have emerged as the top countries in Europe for tourists per capita, with Dubrovnik ranking as...

President Vučić and Ambassador Cochard Finalize Preparations for Emmanuel Macron’s Official Visit

Serbian President Aleksandar Vučić met with French Ambassador Pierre Cochard to finalize preparations for the official visit of President...

Belgrade Among Finalists to Host the World Congress of the International Economic Association

The Serbian Association of Economists submitted an official bid in late May this year to host the 21st World...