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Anita Mikulić, Right, Senior PR Manager

Life In The PR World

In the world of PR, life is a constant interplay between meticulous strategy and a profound sense of responsibility.

It entails navigating the delicate balance of reputation management, where every word, every action, and every interaction carries weight. Right is a place where creativity meets thoughtfulness, and success is measured not only in positive exposure but in the trust and credibility earned from stakeholders. PR demands a serious commitment to ethical communication, strategic foresight, and a deep understanding of the ever-evolving dynamics of public perception.

We are entrusted with the task of sculpting narratives, mitigating crises and fostering meaningful connections, all while upholding the integrity and credibility of the enteties we represent.

I firmly believe that our agency stands as an authority in meticulous planning and crisis prevention – the very core of effective PR

Within our professional landscape, my colleagues often attribute expertise in crisis PR to my role, yet I firmly believe that our agency stands as an authority in meticulous planning and crisis prevention – the very core of effective PR.

Life within this sphere can be truly gratifying and profound when elevated standards, robust foundations, and proactive foresight become the guiding principles. I assert that the essence lies in the timely identification of potential crises. What gives our efforts an exceptional quality is the increased corporate awareness of social responsibility, which becomes not only a source of professional satisfaction but also a tangible contribution to the betterment of our society and local community.

Mercedes-Benz

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Bonnie Norman and Rob Russo, E3 International

Sustainable Energy for a Resilient World

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Vladan Krsman, Chief Technology Officer - Digital Grid, Schneider Electric Serbia

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Vladan Krsman from Schneider Electric Serbia, in his authored piece for CorD, discusses the development of One Digital Grid Platform — an innovative software...

Lidl Srbija KD

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Marko Čadež Elected to WCF General Council

Marko Čadež, president of the Chamber of Commerce and Industry of Serbia, has been elected to the General Council...

Regional Summit in Bečići Highlights the Importance of Financial Cooperation

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EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...