In the modern era, AI’s role isn’t just a sea change, but a true revolution. This dynamic blend of technology and marketing strategies is transforming the way brands communicate with their target audiences
A rtificial intelligence has proven to be an valuable tool, and its influence on the industry has led to the creation of highly personalised products, streamlined processes and more efficient management.
The use of AI among our industry’s experts will be a crucial factor in achieving the best results.
Significant improvements are evident in audience targeting, campaign personalisation and data analysis, but also in the creation of solutions through tools such as Midjourney. Several of our intriguing campaigns have been realised using this tool.
Research indicates that, with continuous advancements, AI has the potential to double annual economic growth rates by 2035 and completely transform the ways people work, create and communicate.
Chatbots have become key players in interactive customer communication. The use of AI in chatbots provides users with an experience that isn’t only interactive, but also emotional. Instead of basic responses, consumers now interact with smart assistants that not only solve problems, but also understand emotions.
AI liberates marketing professionals from routine tasks, giving them more time for genuine creativity.
Research indicates that, with continuous advancements, ai has the potential to double annual economic growth rates by 2035 and completely transform the ways people work, create and communicate
However, the arrival of AI tools like DALL·E 2, Midjourney etc., raises concerns among creators that AI will leave humans without creative expression. The good news is that this is not the case. By using tools like MidJourney, we can create high-quality content, covering everything from text to images and video materials.
With tools such as OpenAI GPT-3 and Jasper AI, less time is spent on text generation, leaving more time for connecting with clients or working on new creative endeavours.. Additionally, as these writing tools formulate text with fewer spelling or grammatical errors, achieving a consistent tone and style, using it, content creators can have more time and space for coming up with better ideas.
It is important to note that texts generated by AI tools are still not immune to bias or misinformation. Therefore, people still need to carefully review content generated by artificial intelligence before publishing.
Currently, artificial intelligence helps us create more personalized content, and increase advertising revenue and SEO rankings, helping us learn how to communicate better via chatbots. Is AI capable of being creative in the same way humans are? No, and it probably will never possess the same creativity as humans. Creators are behind what AI can generate, and that’s something to be excited about.
In the coming years, AI will likely play a significant role in creating a substantial portion of the content we consume. However, it’s essential to emphasize that its role will remain as a unique and useful tool, not a replacement for human creativity. Despite facing ethical questions, it is undeniable that AI can expand the boundaries of what people believe is possible and likely lead us to new creative heights that we cannot even imagine yet.