Rocket Flow is a multidisciplinary agency that offers a wide range of services and takes an integrative approach to every project. Cooperation with international clients encourages its team to think outside the box
Here Rocket Flow’s Andrea Ivančević reveals how its jobs are approached in a creative way, why it is good for all team members to take an “out of the box” approach to projects and how this corresponds with the agency’s slogan “Cosmic Minds, Infinite Ideas”.
It could be said that you’ve succeeded in combining science and creativity in order to best respond to clients’ requirements?
— Rocket Flow offers a wide range of services with the aim of supporting clients in the development of their operations. This all-encompassing support becomes crucial to the success of our clients, enabling them to devote themselves to the key aspects of their business, while we take responsibility for the creative and strategic aspects. Our team comprises experts in various fields – from design and marketing to photography and software development.
All team members are dedicated to monitoring the latest trends in their fields, thus ensuring that clients have access to the latest solutions. An open approach to creative work forms part of our philosophy, enabling every member of the team to contribute actively with their ideas. It is precisely this exchange of ideas that often proves crucial to the development of innovative solutions, making us a partner that not only meets expectations, but also exceeds them.
We aren’t limited to the traditional approach to doing business in Serbia – rather we are ready to provide our clients with an experience that differs from the norm
Although it could be said that companies like routine and a classic offer of services; that they want to know what to expect from an agency, it has also been shown that they appreciate it when they are offered something different. Are you among those agencies that offer new horizons?
— Our cooperation with international clients encourages us to think beyond the usual templates and frameworks. We aren’t limited to the traditional approach to doing business in Serbia – rather we are ready to provide our clients with an experience that differs from the norm. Our experience to date, particularly with foreign clients, confirms the great success of this kind of approach, resulting in the client being satisfied with the final product. This business philosophy and way of thinking represents a solid foundation for the development of our internal projects, which we are working on currently and planning to launch on the local market.
Serbia is a small market, especially when compared to those of the U.S. and the EU, but it nonetheless has its own unique qualities that aren’t insignificant. In which ways are we different, and how do our communications also differ in accordance with that?
— Rocket Flow is from Serbia and focuses on shaping visual identities, branding and marketing strategies for products, while many Serbian firms only contribute to the development of software for international IT companies. At the global level, we collaborate actively with markets in America, Europe and the Far East, confronting diverse economic environments and design expressions. We are particularly proud of our successful cooperation with company MeliBio Inc. from San Francisco, which develops innovative vegan products like vegan honey (Mellody) and is planning expansion to the EU market and our domestic market. Our ability to recognise differences in the preferences of users from different parts of the world enables us to provide our clients with something that’s new and innovative, while simultaneously expanding our horizons to encompass new markets.