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Ivana Glišović, Right, Senior PR Manager

Behind The Scenes of Success

Agency Right recently celebrated a significant milestone: 20 years of dedicated, responsible and creative work.

A two-decade presence on the PR scene, hundreds of successfully organised projects, well-executed strategies, numerous satisfied clients and the significant interest of many to join us on this journey all serve to prove our solid success. But what actually lies behind the scenes?

That would be trust and an absolutely transparent relationship with all clients, as well as nurturing relationships with all media outlets. It’s not always easy to understand all the demands and desires, to react both quickly and accurately, but with years of experience you also gain that freedom and integrity, both as an agency and as individuals.

I can confidently confirm that success is guaranteed when you view your work, projects and client relationships through key principles, which all of us at the agency agree on: the overall wellbeing of our clients and our reputation

As someone who has one of the longest tenurAes at Right, I can confidently confirm that success is guaranteed when you view your work, projects and client relationships through key principles, which all of us at the agency agree on: the overall wellbeing of our clients and our reputation.

Awards, recognitions, daily compliments, years of existence and the prestigious brand names we stand behind – these are all measures of success. However, what has always been, and will remain, most precious to us is that clients recommend us to other companies based on the results they have achieved together with us. When someone truly believes in you and can rely on you at any moment, you know you have succeeded.

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