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Communications Sector

Nataša Pavlović Bujas, President of the International Public Relations Association (IPRA)

Trust: The Ultimate Question

Neither companies nor individuals and institutions will be able to remain silent any longer when it comes to social events, especially in this historically...

Jelena Gavrilović Šarenac, Head of Corporate Communications at Henkel Serbia and Henkel Adria

Two-way Communication Develops Trust

As a global company that’s aware of the value of its brands, Henkel is open to communicating with consumers and partners, while it strives...

Marina Grihović, Headline and Digital Communications Agency DKIT

Communication Requires Originality

Headline & Dkit agency has been present on the domestic communications market for 16 years, and over that...

Katarina Pribićević, McCann

Long-term Brand Narratives Yield Resultslong-term Brand Narratives Yield Results

McCann takes pride in its longstanding partnerships with some of the biggest brands, some of which have lasted...

Branislava Cagronov, UM Regional Managing Director

Facing Challenges By Creating More Value

One of the biggest challenges of 2024 will be more complex media planning and buying, which come as...

Danka Trbojević, Managing Director, DRV

The Impact of AI on Marketing Communications

In the modern era, AI’s role isn’t just a sea change, but a true revolution. This dynamic blend...

Nevena Kurtović, Managing Director, Fusion Communications

Listen, Hear, Formulate & Adjust, Then Speak

At Fusion Communication they don’t fear new technologies, rather they truly believe that – provided they are adopted...

Ivana Glišović, Right, Senior PR Manager

Behind The Scenes of Success

Agency Right recently celebrated a significant milestone: 20 years of dedicated, responsible and creative work. A two-decade presence...

Anita Mikulić, Right, Senior PR Manager

Life In The PR World

In the world of PR, life is a constant interplay between meticulous strategy and a profound sense of...

Jelena Manojlović, Right, Senior PR Manager

The (PR) Values We Nurture

Values like responsibility, integrity and proactivity are crucial to maintaining continuous success in any business. PR involves the...

Sandra Krstajić, Right, Digital Communications Manager

New Trends

It is a fact that, in order to remain recognised as a market leader, you must keep pace...

Alek Garčević, CEO of Sedam Brda

Over Seven Hills

Embark on a journey through the enchanting landscapes of Sedam Brda, where the world’s most renowned brands rendezvous...

Milena Avramović Bjelica i Tamara Bekčić, Chapter 4

Striving For Continuous Growth

Agency Chapter 4 Serbia, which forms part of the Chapter 4 CEE network and is a partner of...

Marina Bolanča, CEO of Abeceda Communications

Every Project Is A New Story

The operations of Abeceda Communications are grounded in experience, knowhow, strategic reflection, creativity, fostering relationships with clients and...

Andrea Ivančević, Founder & Chief Executive Officer, Rocket Flow

Open Approach To Creative Work

Rocket Flow is a multidisciplinary agency that offers a wide range of services and takes an integrative approach...

Communication Trends

Navigating The Dynamic Landscape of 2024

In the ever-evolving realm of public relations, 2024 promises to be a year of dynamic change, driven by...

Tamara Daltroff, CEO Of The European Association Of Communications Agencies

Promoting The Power Of Self-Regulation

Climate change is the most pressing issue of our times and the advertising sector has an important role...

Filip Đorović, Marketing Director, Shoppster Serbia & Slovenia

Customers Actively Form The Offer

Shoppster has been setting the standards of our country’s modern eCommerce market since its very first day, only...

Aleksandra Kožul, Communication Director External, Internal And Digital, Novaston

The Emphasis Is On Balance

Novaston is a unique real estate, asset, facility and marketing and property platform that offers clients a complete...

Tamara Bekčić i Milena Avramović Bjelica, Chapter 4 Srbija

Oriented Towards People, Respect And Ethics

Thanks to its partnership with BCW, Chapter 4 Srbija – as part of the network of the same...

Maja Subotić, Managing Director, Ivana Petković, Creative Director, Milena Simović, Client Service Director, Marija Joksimović, Media Director

Seeking Smart Solutions

Last autumn saw agency SVA establish a new organisational structure and new management roles, which reinvigorated the team...

Maja Subotić, Managing Director, SVA

Time Of The Eco-economy Coming

The times ahead certainly won’t be less complicated, on the contrary. But we nonetheless believe that human capital,...

Ivana Petković, Creative Director, SVA

We’re Approaching A Reboot

Have you noticed how the most successful people are almost never the most educated, the prettiest, the most...

Milena Simović, Client Service Director , SVA

Every Project Is A New Adventure

A unique approach primarily implies an openness in communication with the client, understanding all their needs and the...

Marija Joksimović, Media Director, SVA

Every Medium Has Its Own Audience

Social media has been in focus for many years, and contributing further to that fact are influencers, who...

Aleksandra Sekulić, Account Director, Direct Media

Being Authentic Is Important

Decades of experience at the regional level, coupled with cooperation with clients from all industries, has provided agency...

Nevena Kurtović, Managing Director, Fusion Communications

Digital Is The Standard Way Of Life

At Fusion Communications they believe that agencies have to evolve, listen, learn and adapt to the needs of...

Miloš Duduković, COO, Right

The Essence Of PR Remains Constant, Even With Rapid Technological Advancements

The professionals at the Right agency gladly accept new communication tools and channels, but they do not forget...

Marina Grihović, Founder And Director Of PR And Media Consulting Agency Headline And Digital Communications Agency

DKIT Proud Of A Small Jubilee

Headline&Dkit provide services in the field of communications, but what sets them apart are their advisory and practical...

Andrea Ivančević, Rocket Flow Founder & CEO

Understanding The Client Is Vital

When working for a client that has a “thankless” product or engaged by a company with “catchy” services,...

Milivoj Đorđić, GM, Smartpoint Adria

The Future Is In Digital Communications

In the year behind us, Smartpoint grew in all the services it offers, especially in the digital marketing...

Jana Savić Rastovac, Executive Creative Director, McCann

Love Is The Key To Enduring

McCann is the nucleus from which knowledge and expertise have developed over the course of 25 years, resulting...

Serbian Flavors Take Center Stage at Dubai’s Gulfood 2024

At the prestigious Gulfood 2024 in Dubai, a cohort of 24 Serbian firms showcases their culinary prowess, marking a...

Serbia Awards Distinctions to Notable Personalities on National Day

In a ceremonial tribute to Serbia's National Day, President Aleksandar Vučić presented awards to a host of esteemed individuals...

Western Balkans Eye EU Membership by 2028

At the esteemed Munich Security Conference, a cornerstone event in global security discourse, leaders from North Macedonia, Albania, and...

Serbia Eyes Stake in Thessaloniki or Piraeus Ports to Boost Exports

In a strategic move to enhance its export capabilities, Serbia has expressed readiness to acquire a portion of either...

Mitsotakis Reaffirms Greece’s Steadfast Stance on Kosovo in Serbia

On his state visit to Serbia, Greek Prime Minister Kyriakos Mitsotakis has once again confirmed Greece's unchanging stance regarding...