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Communications Sector in Serbia

Complex Challenges & Exciting Future of Advertising

With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...

Digital Transformation 2.0

A few words about digital transformation; or, more specifically, about digital transformation 2.0.

Innovation & Partnership

HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA? At a time when our business has become very dynamic, which...

Plan For 2020: Be Better

Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to employees and clients and works on large projects

We Always Track Changes In The Media

The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for the second quarter of 2019, in which users spent 11 hours and 45 minutes per day interacting with the media – television, TV-connected devices, radios, computers, smartphones and tablets – which represents an additional hour and 21 minutes of media exposure across all platforms compared to the second quarter of 2018

We Are Able to Play

I think we are in one of the most beautiful businesses that exist, primarily because it is based on our imagination. We are able to "play" with our clients' expensive products and imagine what we could do to make them better. WE Media Agency's team "plays" every day with one of the most expensive products, because we have fallen in love with PR and marketing in real estate, and for the most part, we operate in that field. So, basically, every day we "play" with real estate

Chapter 4 Jubilee: Quality Wins Clients

PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th birthday celebration. This jubilee will be used to upgrade agency strengths, cooperation with clients, and further market positioning in a strategic and creative sense

We Love This Industry

Integrated communications agency Fusion Communications is the author of the most award-winning campaigns. Comprehensive communication strategies are the basis for their services – PR, experiential marketing and social media marketing

Shoppers Want To Stop & Shop

Novaston, as an independent real estate platform, is changing the known concept of retail parks to suit the needs of the domestic market – shoppers in Serbia actually want a place where they can spend quality time with quality and affordable shopping

Success is Unlocked By Words & Confirmed By Images

Hemofarm is a regional leader in the pharmaceutical industry, with record volumes of production, a record number of products and record sales, but it is also a leader in the field of sustainable development, corporate responsibility and both external and internal communication

Adding New Dimensions to a Strong Brand

Danfoss launched a bold global campaign in 2019, opening a new chapter with 'Danfoss - Engineering Tomorrow', a brand that communicates Danfoss’s role in building a better future, focusing on mega trends and sustainability. And not just that

New Channels, New Possibilities

Large companies like the Atlantic Grupa, should use their good practices to be generators of change, thereby encouraging prosperity and building a society that's more just as a whole. That's how it used to be, while it was Soko Štark, and as it is today

The Dream Factory

Our mission is to offer clients imaginative and striking inflatable products, which invite consumers on interaction at promotions, are easily remembered and recounted for a long time

If You Don’t Measure It, You Can’t Improve It

The first econometric models for measuring the total marketing effectiveness marked our first year of operation…

Medscape.rs is the Best Platform

Bauder Medical, a company that has a narrow specialisation in the organisation of expert gatherings, conferences, symposia and congresses in the fields of medicine and pharmaceuticals, emerged due to the need for clients to receive a complete service in one place, after which the Bauder Medical Health and Beauty Clinic was opened

Tough & Inspiring Times

Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and data protection issues will impact on the work of agencies in 2019, while local ones will also have domestic challenges to deal with

We are Mobility Partner of Choice

Arriva, one of the biggest transport companies in Europe, provides transport services of the highest quality in 14 European countries, and in Serbia has been the first choice for travel since 2013

On Top of the Game

Banca Intesa is the largest bank in Serbia. It has built its leadership in product quality and innovation, top-level service and a business model centred around customer satisfaction