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Communications Sector

Tamara Daltroff, EACA Director General

New Normal – With Good Old Complexities

With unprecedented turmoil, the year behind us re-shaped the world and brought some old questions and complexities to the extremes, as well as some...

Maja Stojanović, Executive Director, Olaf & McAteer

The Mighty 8 Communication Trends For 2021

1. Brand accountability Brands are expected to speak up and show transparency as the number of consumers that “woke up“ is still growing. Transparency is...

Nevena Kurtović, Managing Director, Fusion Communication

Digital Is Part Of Our Lives

Although it has achieved many years of successful cooperation with most clients, which grow into partnerships, the Fusion Communication Agency strives to always provide...

Larisa Grizilo, Senior Human Resources And Corporate Communications Director At Vip Mobile

No Progress Without Agility

Vip mobile is a company that's shown enough courage to be the first in many things, to leave its comfort zone and shift the...

Miloš Lončar, Client Solutions Lead For SEE, Dell Technologies

Digitisation Is Never Ending

Dell Technologies provides industry customers with the broadest and most innovative technology and services portfolio, spanning from edge to core to cloud. Also, as...

Tanja Vasojevic, Communications Director Delta Holding

Empathy Is Key To Communication

Delta Holding believes that satisfied, smiling staff are the company's best possible ambassadors and its greatest value, and that outstanding results are only achieved...

Tommaso Di Giovanni, Vice President Philip Morris International

Can There Be An End To Cigarettes?

Philip Morris International plays an important part and has ramped up its efforts to communicate the benefits and risks to people who smoke despite...

Jelena Bauder, Director, Bauder Farmaceutica d.o.o

New Technologies Are Allies

Due to the pandemic caused by COVID-19, Bauder Medical was unable to dedicate its full capacity to the organisation of professional gatherings, conferences, symposia...

Bojana Kuzmanović , Director Of Sales & Marketing - Gorski Hotel & Spa

Raise The Level Of Your Expectations

When it opened three years ago, Gorski Hotel & Spa brought new energy to Kopaonik. This energy was so strong that the service and...

Tamara Daltroff, EACA Director-General

Complex Challenges & Exciting Future of Advertising

With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...

Tomica Orešković, CEO Lokomotiva

Digital Transformation 2.0

A few words about digital transformation; or, more specifically, about digital transformation 2.0. First let’s take a step back and consider what digital transformation actually...

Branislava Cagronov, Regional MD UM

Innovation & Partnership

HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA? At a time when our business has become very dynamic, which...

Marina Grihović, Headline and Digital Communications Agency DKIT

Plan For 2020: Be Better

Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to employees and clients and works on...

Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions

We Always Track Changes In The Media

The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for...

Mirjana Višnjić, We Media Agency

We Are Able to Play

I think we are in one of the most beautiful businesses that exist, primarily because it is based on our imagination. We are able...

Tamara Bekčić, Milena Avramović, Agency Chapter 4

Chapter 4 Jubilee: Quality Wins Clients

PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th...

Nevena Kurtović, Fusion Communications

We Love This Industry

Integrated communications agency Fusion Communications is the author of the most award-winning campaigns. Comprehensive communication strategies are the basis for their services – PR,...

Aleksandra Kožul, Communications Director, Novaston

Shoppers Want To Stop & Shop

Novaston, as an independent real estate platform, is changing the known concept of retail parks to suit the needs of the domestic market –...

Sanda Savić, Director of Communications at Hemofarm

Success is Unlocked By Words & Confirmed By Images

Hemofarm is a regional leader in the pharmaceutical industry, with record volumes of production, a record number of products and record sales, but it...

Danfoss

Adding New Dimensions to a Strong Brand

Danfoss launched a bold global campaign in 2019, opening a new chapter with 'Danfoss - Engineering Tomorrow', a brand that communicates Danfoss’s role in...

Marina Savić, Atlantic Grupa

New Channels, New Possibilities

Large companies like the Atlantic Grupa, should use their good practices to be generators of change, thereby encouraging prosperity and building a society that's...

Advertout

The Dream Factory

Our mission is to offer clients imaginative and striking inflatable products, which invite consumers on interaction at promotions, are easily remembered and recounted for...

Polaris

If You Don’t Measure It, You Can’t Improve It

The first econometric models for measuring the total marketing effectiveness marked our first year of operation…

Jelena Bauder, Director, Bauder Medical D.o.o. (Ltd.)

Medscape.rs is the Best Platform

Bauder Medical, a company that has a narrow specialisation in the organisation of expert gatherings, conferences, symposia and congresses in the fields of medicine...

Tamara Daltroff, Director General at EACA

Tough & Inspiring Times

Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and...

Ana Laušević, Corporate Communications Manager at Arriva Serbia

We are Mobility Partner of Choice

Arriva, one of the biggest transport companies in Europe, provides transport services of the highest quality in 14 European countries, and in Serbia has...

Sandra Lazarević, Banca Intesa

On Top of the Game

Banca Intesa is the largest bank in Serbia. It has built its leadership in product quality and innovation, top-level service and a business model...

Jelena Bauder, Bauder Medical

Online Education is a Priority

“Bauder Medical” has organised many major business events, such as conferences, symposiums, congresses, expert meetings and seminars, and has many thousands of satisfied users We...

Tamara Bekčić, Agency Chapter 4 Serbia

International Award As The Additional Incentive

The success we've achieved is based on the effort of every team member and the trust we've built up with our clients, both of...

Jelena Trninić, The Coca-cola Company Serbia

Doing Business the Right Way

For a company that was created over 130 years ago and that has more than 500 brands and nearly 4,000 unique products globally, the...

Branka Petronijević, Marketing Director, Crowne Plaza

Digital Breaks All Boundaries

People talk about InterContinental with great respect because it is a corporation with 13 hotel brands. One of them is Crowne Plaza, which has...

DNA Communications

Brands Learn From Fails, Like People

This year, DNA Communications will celebrate its 18th birthday. Looking back at the market over the last two decades and everything that happened... we...

Current Issues

News

Famous World Fashion Designer Philippe Plein visits The Serbian Company Luss Textile

Serbian company Luss Textile​ is holding talks to become a supplier to German fashion group Philipp Plein, the Serbian...

Tamara Klarić And Bogdan Stevanović: A Good Idea Inspired People To Do Good Deeds

This year, Trag Foundation is presenting the 14th VIRTUS Philanthropy Award. Last year, the VIRTUS award for individual contribution...

First Flight To The New Destination In Switzerland Air Serbia Begins Flying To Geneva

On 1 March, with the JU 470 flight carried out with an Airbus A319, Air Serbia commenced direct flights...

Mining Represents The Future Of Serbia

In a drive to increase the share of mining's contribution to the country's GDP from 1.9 to 3.5 per...

Serbia-Bulgaria Gas Interconnection Important For Whole Region

Deputy Prime Minister and Minister of Mining and Energy Zorana Mihajlovic talked today during her working visit to the...