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Communications Sector

Dr Galjina Ognjanov, professor at the Faculty of Economics, University of Belgrade

Traditional Media Is Irreplaceable

Communications Sector
The rise and rapid expansion of digital media alternatives, and the fact that they serve as the primary communication channel for younger generations, particularly...
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Jelena Gavrilović Šarenac, head of corporate communications at Henkel Serbia and Henkel Adria

Messages Now Arrive in Real Time

Communications Sector
Henkel is a global company that has numerous brands striving to meet consumer expectations. That’s why the company strives to keep pace with all...
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Aleksandar Đorđević, SEE regional chief strategy officer at UM

Technology Cannot Replace Humans

Communications Sector
In today’s era of digital connectivity and rapid content sharing, the latest technological leap will have far-reaching implications...
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Marija Čortan, managing director, DRV

Challenges Define Us

Communications Sector
Our philosophy is a personalised approach tailored to the specific needs and challenges of each client. Our goal...
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Marina Grihović, founder and director of PR and media consulting agency Headline and digital communications agency DKIT

Truth Over Trends

Communications Sector
Communication experts have to pay close attention to target groups and the interests of those groups, to ensure...
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Nataša Đurđević, head of corporate communications department, Generali Srbija

Simple Language Resonates Best

Communications Sector
Effective communication plays a crucial role in raising awareness about insurance, but the success of the industry additionally...
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Bojana Stanković, head of communications, Smart Vision

Keys to Success Teamwork, Lifelong learning, and Networking

Communications Sector
Smart Vision is a full-service agency powered by a team of outstanding public relations experts, exceptional event organisers,...
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Print Advertising Reinvented In 2024

Communications Sector
As digital fatigue rises, print advertising is finding new ways to captivate audiences—bridging the gap between the physical...
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Nataša Pavlović Bujas, President of the International Public Relations Association (IPRA)

Trust: The Ultimate Question

Communications Sector
Neither companies nor individuals and institutions will be able to remain silent any longer when it comes to...
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Jelena Gavrilović Šarenac, Head of Corporate Communications at Henkel Serbia and Henkel Adria

Two-way Communication Develops Trust

Communications Sector
As a global company that’s aware of the value of its brands, Henkel is open to communicating with...
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Aleksandra Džaferović, Corporate Communications Manager, Eurobank Direktna

Clients Seek Clear Messages

Communications Sector
Eurobank Direktna is among the Serbian market’s leading financial institutions, representing a significant contributor to the stability of...
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Marina Grihović, Headline and Digital Communications Agency DKIT

Communication Requires Originality

Communications Sector
Headline & Dkit agency has been present on the domestic communications market for 16 years, and over that...
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Katarina Pribićević, McCann

Long-term Brand Narratives Yield Resultslong-term Brand Narratives Yield Results

Communications Sector
McCann takes pride in its longstanding partnerships with some of the biggest brands, some of which have lasted...
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Branislava Cagronov, UM Regional Managing Director

Facing Challenges By Creating More Value

Communications Sector
One of the biggest challenges of 2024 will be more complex media planning and buying, which come as...
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Danka Trbojević, Managing Director, DRV

The Impact of AI on Marketing Communications

Communications Sector
In the modern era, AI’s role isn’t just a sea change, but a true revolution. This dynamic blend...
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Nevena Kurtović, Managing Director, Fusion Communications

Listen, Hear, Formulate & Adjust, Then Speak

Communications Sector
At Fusion Communication they don’t fear new technologies, rather they truly believe that – provided they are adopted...
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Ivana Glišović, Right, Senior PR Manager

Behind The Scenes of Success

Communications Sector
Agency Right recently celebrated a significant milestone: 20 years of dedicated, responsible and creative work. A two-decade presence...
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Anita Mikulić, Right, Senior PR Manager

Life In The PR World

Communications Sector
In the world of PR, life is a constant interplay between meticulous strategy and a profound sense of...
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Jelena Manojlović, Right, Senior PR Manager

The (PR) Values We Nurture

Communications Sector
Values like responsibility, integrity and proactivity are crucial to maintaining continuous success in any business. PR involves the...
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Sandra Krstajić, Right, Digital Communications Manager

New Trends

Communications Sector
It is a fact that, in order to remain recognised as a market leader, you must keep pace...
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Alek Garčević, CEO of Sedam Brda

Over Seven Hills

Success Stories
Embark on a journey through the enchanting landscapes of Sedam Brda, where the world’s most renowned brands rendezvous...
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Milena Avramović Bjelica i Tamara Bekčić, Chapter 4

Striving For Continuous Growth

Communications Sector
Agency Chapter 4 Serbia, which forms part of the Chapter 4 CEE network and is a partner of...
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Marina Bolanča, CEO of Abeceda Communications

Every Project Is A New Story

Communications Sector
The operations of Abeceda Communications are grounded in experience, knowhow, strategic reflection, creativity, fostering relationships with clients and...
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Andrea Ivančević, Founder & Chief Executive Officer, Rocket Flow

Open Approach To Creative Work

Communications Sector
Rocket Flow is a multidisciplinary agency that offers a wide range of services and takes an integrative approach...
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Communication Trends

Navigating The Dynamic Landscape of 2024

Communications Sector
In the ever-evolving realm of public relations, 2024 promises to be a year of dynamic change, driven by...
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Tamara Daltroff, CEO Of The European Association Of Communications Agencies

Promoting The Power Of Self-Regulation

Audio
Climate change is the most pressing issue of our times and the advertising sector has an important role...
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Filip Đorović, Marketing Director, Shoppster Serbia & Slovenia

Customers Actively Form The Offer

Communications Sector
Shoppster has been setting the standards of our country’s modern eCommerce market since its very first day, only...
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Aleksandra Kožul, Communication Director External, Internal And Digital, Novaston

The Emphasis Is On Balance

Communications Sector
Novaston is a unique real estate, asset, facility and marketing and property platform that offers clients a complete...
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Tamara Bekčić i Milena Avramović Bjelica, Chapter 4 Srbija

Oriented Towards People, Respect And Ethics

Communications Sector
Thanks to its partnership with BCW, Chapter 4 Srbija – as part of the network of the same...
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Maja Subotić, Managing Director, Ivana Petković, Creative Director, Milena Simović, Client Service Director, Marija Joksimović, Media Director

Seeking Smart Solutions

Communications Sector
Last autumn saw agency SVA establish a new organisational structure and new management roles, which reinvigorated the team...
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Maja Subotić, Managing Director, SVA

Time Of The Eco-economy Coming

Communications Sector
The times ahead certainly won’t be less complicated, on the contrary. But we nonetheless believe that human capital,...
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Ivana Petković, Creative Director, SVA

We’re Approaching A Reboot

Communications Sector
Have you noticed how the most successful people are almost never the most educated, the prettiest, the most...
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Current Issues

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Levi Strauss Shares Surge on Denim Demand and Strong Forecasts

Shares of Levi Strauss leapt more than 7% in pre-market trading on Friday after the denim giant upgraded its...
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Events

France Prepares for Bastille Day Amid Heightened Security Concerns

Marking the storming of the Bastille in 1789, France’s national day will be celebrated with grand military parades and...
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News

Trump Slaps 50% Tariff on Copper Imports

In a sweeping move aimed at safeguarding domestic industry, U.S. President Donald Trump has announced a 50% tariff on...
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News

Dr. Max Expands Its Reach with Acquisition of Žalfija Pharmacies

Dr. Max, the Czech pharmacy giant, has expanded its footprint in Serbia by acquiring the Žalfija pharmacy chain, marking...
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News

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...
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