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Communications Sector

Tamara Daltroff, EACA Director-General

Complex Challenges & Exciting Future of Advertising

With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is hard to balance between multiple goals...

Tomica Orešković, CEO Lokomotiva

Digital Transformation 2.0

A few words about digital transformation; or, more specifically, about digital transformation 2.0. First let’s take a step back and consider what digital transformation actually...

Branislava Cagronov, Regional MD UM

Innovation & Partnership

HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA? At a time when our business has become very dynamic, which...

Marina Grihović, Headline and Digital Communications Agency DKIT

Plan For 2020: Be Better

Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to employees and clients and works on...

Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions

We Always Track Changes In The Media

The media is changing, and the time spent using the media is extending. This was also shown by the statistics of company Nielsen for...

Mirjana Višnjić, We Media Agency

We Are Able to Play

I think we are in one of the most beautiful businesses that exist, primarily because it is based on our imagination. We are able...

Tamara Bekčić, Milena Avramović, Agency Chapter 4

Chapter 4 Jubilee: Quality Wins Clients

PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across the CEE region, is preparing the10th...

Nevena Kurtović, Fusion Communications

We Love This Industry

Integrated communications agency Fusion Communications is the author of the most award-winning campaigns. Comprehensive communication strategies are the basis for their services – PR,...

Aleksandra Kožul, Communications Director, Novaston

Shoppers Want To Stop & Shop

Novaston, as an independent real estate platform, is changing the known concept of retail parks to suit the needs of the domestic market –...

Sanda Savić, Director of Communications at Hemofarm

Success is Unlocked By Words & Confirmed By Images

Hemofarm is a regional leader in the pharmaceutical industry, with record volumes of production, a record number of products and record sales, but it...

Danfoss

Adding New Dimensions to a Strong Brand

Danfoss launched a bold global campaign in 2019, opening a new chapter with 'Danfoss - Engineering Tomorrow', a brand that communicates Danfoss’s role in...

Marina Savić, Atlantic Grupa

New Channels, New Possibilities

Large companies like the Atlantic Grupa, should use their good practices to be generators of change, thereby encouraging prosperity and building a society that's...

Advertout

The Dream Factory

Our mission is to offer clients imaginative and striking inflatable products, which invite consumers on interaction at promotions, are easily remembered and recounted for...

Polaris

If You Don’t Measure It, You Can’t Improve It

The first econometric models for measuring the total marketing effectiveness marked our first year of operation…

Jelena Bauder, Director, Bauder Medical D.o.o. (Ltd.)

Medscape.rs is the Best Platform

Bauder Medical, a company that has a narrow specialisation in the organisation of expert gatherings, conferences, symposia and congresses in the fields of medicine...

Tamara Daltroff, Director General at EACA

Tough & Inspiring Times

Brexit, European Parliament elections and a new set-up of the European Commission, as well as the emergence of new players on the market and...

Ana Laušević, Corporate Communications Manager at Arriva Serbia

We are Mobility Partner of Choice

Arriva, one of the biggest transport companies in Europe, provides transport services of the highest quality in 14 European countries, and in Serbia has...

Sandra Lazarević, Banca Intesa

On Top of the Game

Banca Intesa is the largest bank in Serbia. It has built its leadership in product quality and innovation, top-level service and a business model...

Jelena Bauder, Bauder Medical

Online Education is a Priority

“Bauder Medical” has organised many major business events, such as conferences, symposiums, congresses, expert meetings and seminars, and has many thousands of satisfied users We...

Tamara Bekčić, Agency Chapter 4 Serbia

International Award As The Additional Incentive

The success we've achieved is based on the effort of every team member and the trust we've built up with our clients, both of...

Jelena Trninić, The Coca-cola Company Serbia

Doing Business the Right Way

For a company that was created over 130 years ago and that has more than 500 brands and nearly 4,000 unique products globally, the...

Branka Petronijević, Marketing Director, Crowne Plaza

Digital Breaks All Boundaries

People talk about InterContinental with great respect because it is a corporation with 13 hotel brands. One of them is Crowne Plaza, which has...

DNA Communications

Brands Learn From Fails, Like People

This year, DNA Communications will celebrate its 18th birthday. Looking back at the market over the last two decades and everything that happened... we...

Jasna Dugalić, Direct Media Serbia

A New Era Has Begun

The start of 2019 was marked by a change in the visual identity of Direct Media and an announcement that regional marketing will enter...

Nevena Kurtović, Managing Director, Fussion Communications

A Good Idea & Freedom Bring Results

It is important for communications to find that fine line between the old and the new world. We can’t ignore communication trends, but we...

Mirko Grujičić, Fujitsu Eastern Europe, Russia and Africa

We Live in a Digital World

Fujitsu is a global technology leader, providing up-to-date digital strategies and information technologies. Without their innovative solutions, developed to meet users’ needs, it is...

Advertising Trends In 2020 and Beyond

Integration of All Marketing Technologies

Internet and social media, in particular, have changed advertising techniques forever, making them more advanced and opening the way for new trends It’s apparent that...

Marina Grihović, DkIT

Humour is at the Heart of Successful Campaigns

Headline agency began its second decade with great ambitions, plans and eagerness to respond to all the challenges of the profession. New communication channels...

Sonja Ćetković, Director, Poslovi.infostud

Employer Branding in its Full Breadth and Complexity

We're witnessing the fastest and most challenging changes to face the labour market in the last 15 years. Employment has grown, a large number...

Anja Vujnović, JUBMES Bank

Our Clients Dictate The Challenges

This year, JUBMES Bank marks a full four decades of a successful business. It has from the very beginning been strategically orientated towards corporate...

Snežana Petrović, Lafarge Serbia

Challenges are an Opportunity, Not a Problem

This year, the Beočin cement plant celebrates an important jubilee - 180 years of successful operations. All our employees who today work at Lafarge...

I&F McCann Grupa

The Science Creative Behind Ideas

Along with the digital transformation of its businesses, the I&F Grupa has transformed itself in order to offer clients its own vast analytical and...

Current Issues

News

Richard Grenell: Serbia-Kosovo Agreement Results From Trump’s Different Brand Of Diplomacy

President Aleksandar Vučić of Serbia and Prime Minister Avdullah Hoti of Kosovo took an enormous step toward a long-term...

Agreement On Normalisation Of Economic Relations Between Belgrade And Pristina Signed

President of Serbia Aleksandar Vucic and Prime Minister of the Provisional Institutions of Kosovo Avdullah Hoti signed an Agreement...

Symbols Of Belgrade Lit In Colors Of The Polish Flag

On the occasion of marking the 40th anniversary of the founding of the "Solidarity" movement, Branko's Bridge, the Bridge...

Montenegro Election: First Projections Point To A Tight Race

In Montenegro, the ruling DPS was nearly neck-and-neck with its main rivals, according to early and incomplete projections of...

Gorenje To Hire 600 Temp Workers Due To Surge In Orders

Slovenian home appliance manufacturer Gorenje is hiring some 600 temporary workers to cope with a record number of orders....