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Communications Sector

Tamara Daltroff, EACA Director-General

Marketing Campaigns Should Reflect People’s Reality

Monitoring upcoming regulatory changes and anticipating how they will impact the industry has been one of the main challenges of 2021, and will continue...

Galjina Ognjanov, Professor Of The University Of Belgrade Faculty Of Economics

What In The Heck Do Customers Want?

The appearance of each new media form also has a significant impact on the way advertisers communicate with consumers, making communication with them increasingly...

Maja Stojanović, Executive Director, Olaf&McAteer

Catchy, Edgy And Out-Of-The Box Communications With A Purpose

Olaf&McAteer entered 2022, the year in which it celebrates two decades of its existence, with the largest team...

Tamara Bekčić And Milena Avramović Bjelica, Chapter 4

Creating Stability Through Change

Chapter 4 is part of a group that operates on as many as 10 markets as the exclusive...

Aleksa Čokić, Group Account Director, Red Communication

2022 Is The Year Of Setting New Standards In PR

Red Communication is one of Serbia’s most successful local agencies, with more than 30 clients, all market leaders...

Ivana Glišović, Milica Popović, Suzana Magdelinić, PR Managers, Right

Brilliant Team That’s Been Growing For 18 Years

The team at agency Right strives to keep pace with trends and innovations in the field of public...

Nevena Kurtović, Managing Director, Fusion Communications

Listening Is Crucial To Communication

Integrated communications agency Fusion Communications is continuously creating and recounting its clients’ unique brand of story through a...

Nikola Lazić, Director, Ninamedia Research

Corporate Reputation Cannot Be Measured By Guesses

Corporate reputation is researched and established by serious multidisciplinary teams of scientists. As of recently, this service has...

Inclusive Advertising

The Risks Of Falling Into The Stereotype Trap

Linda Nilsson is the CEO of the Swedish Association of Communication agencies (KOMM). As KOMM launches new research...

Anđelina Petrović, Chief Communications Officer, Comtrade

Custom Made Communication Solutions Are The Future

As a company with operations spanning three continents, which today – after three decades in existence – has...

Aleksandra Kožul, Novaston Marketing Consultancy

Blend Of Shopping And Entertainment = A Winning Formula

The experience and data of Novaston Marketing Consultancy, a platform that deals, among other things, with the creation...

Uroš Đorđević, Account Executive, Dell Technologies

The Pandemic Has Accelerated Market Transformation

Dell is one of the leaders in digital transformation, putting at the heart of its offering digital technology...

Olivera Stefanović Stanković, Managing Director, Proglas Public Relations

Communication Is The Present’s Foundation In The Future

Proglas PR applies everything new that yields results, while simultaneously remaining true to tradition. They say that they’re...

Rajka Šinik Vulić, Marketing Director, Egzakta Advisory

Pandemics Teach Us Better Communication

Egzakta is a highly professional IT and management consulting company based in Serbia with the capacity to help...

Srđan Crnogorac, General Manager, Blackwood Communications Serbia

A Combination Of Experience And Fresh Ideas

Although Blackwood communications is considered a new agency on the Serbian market, its team consists of experienced professionals...

Aleksandra Bojadžievska, Director E-Search

Staff Leasing, Increasingly Popular

E-search is a small family-owned firm working in HR for 20 years now. Their reference list holds a...

Tamara Daltroff, EACA Director General

New Normal – With Good Old Complexities

With unprecedented turmoil, the year behind us re-shaped the world and brought some old questions and complexities to...

Maja Stojanović, Executive Director, Olaf & McAteer

The Mighty 8 Communication Trends For 2021

1. Brand accountability Brands are expected to speak up and show transparency as the number of consumers that “woke...

Nevena Kurtović, Managing Director, Fusion Communication

Digital Is Part Of Our Lives

Although it has achieved many years of successful cooperation with most clients, which grow into partnerships, the Fusion...

Larisa Grizilo, Senior Human Resources And Corporate Communications Director At Vip Mobile

No Progress Without Agility

Vip mobile is a company that's shown enough courage to be the first in many things, to leave...

Miloš Lončar, Client Solutions Lead For SEE, Dell Technologies

Digitisation Is Never Ending

Dell Technologies provides industry customers with the broadest and most innovative technology and services portfolio, spanning from edge...

Tanja Vasojevic, Communications Director Delta Holding

Empathy Is Key To Communication

Delta Holding believes that satisfied, smiling staff are the company's best possible ambassadors and its greatest value, and...

Tommaso Di Giovanni, Vice President Philip Morris International

Can There Be An End To Cigarettes?

Philip Morris International plays an important part and has ramped up its efforts to communicate the benefits and...

Jelena Bauder, Director, Bauder Farmaceutica d.o.o

New Technologies Are Allies

Due to the pandemic caused by COVID-19, Bauder Medical was unable to dedicate its full capacity to the...

Bojana Kuzmanović , Director Of Sales & Marketing - Gorski Hotel & Spa

Raise The Level Of Your Expectations

When it opened three years ago, Gorski Hotel & Spa brought new energy to Kopaonik. This energy was...

Tamara Daltroff, EACA Director-General

Complex Challenges & Exciting Future of Advertising

With increasingly complex systems to navigate through, there are many challenges facing the advertising industry today. It is...

Tomica Orešković, CEO Lokomotiva

Digital Transformation 2.0

A few words about digital transformation; or, more specifically, about digital transformation 2.0. First let’s take a step back...

Branislava Cagronov, Regional MD UM

Innovation & Partnership

HOW CLIENTS AND AGENCIES ARE COOPERATE TODAY WHEN IT COMES TO THE MEDIA? At a time when our...

Marina Grihović, Headline and Digital Communications Agency DKIT

Plan For 2020: Be Better

Headline remains today what it was at the start - a small, high-quality agency that's fully dedicated to...

Ljubica Vukčević, Head of Research & Insight at Direct Media United Solutions

We Always Track Changes In The Media

The media is changing, and the time spent using the media is extending. This was also shown by...

Mirjana Višnjić, We Media Agency

We Are Able to Play

I think we are in one of the most beautiful businesses that exist, primarily because it is based...

Tamara Bekčić, Milena Avramović, Agency Chapter 4

Chapter 4 Jubilee: Quality Wins Clients

PR agency network of 10 Chapter 4offices in 10 countries, along with a large number of partners across...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...

EU Commission Proposal Suggests Mandatory Solar Rooftops

The EU wants to increase its solar generation capacity in response to the invasion of Ukraine. The European Commission has...

Quarter Of Britons Resort To Skipping Meals

A quarter of Britons have resorted to skipping meals as inflationary pressures and a worsening food crisis conflate in...