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Zaječarsko Is Serbia’s Favourite Beer

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Serbian consumers have for the second consecutive year declared Zaječarsko beer the favourite beer in Serbia, as part of the traditional “My Choice” (Moj izbor) campaign organised by the Consumer Association “My Serbia” and the Belgrade Chamber of Commerce.

 The “My Choice” award is the only such recognition in Serbia that is awarded solely on the basis of consumers’ votes, and this year Zaječarsko beer was declared the favourite among 18 beer brands by as many as two thousand surveyed consumers.

Accepting the award in the Ceremonial Hall of Belgrade City Hall, Jasmina Trijić, senior brand manager for Zaječarsko beer, thanked all those who love Zaječarsko beer and who recognised and awarded the high quality of this domestic brand.

The “Serbia has quality” campaign and the awarding of the “My Choice” award for favourite local products, brands and companies is traditionally organised every year by the association “My Serbia” (Moja Srbija) and the Chamber of Commerce & Industry of Serbia – Belgrade Chamber of Commerce, with the support of the City of Belgrade. Its aim is to encourage the development of domestic production and improve the quality of goods and services in Serbia. Due to the fact that it is awarded solely on the basis of consumers’ votes, the “My choice” award today represents one of the most prestigious awards in the Serbian economy.

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