Sitemap

Let’s Open The National Museum

CorD Recommends

By Emmanuel B. Nyirinkindi, IFC's Vice President of Cross-Cutting Solutions

Public-Private Partnerships Key to Serbia’s Green Future

Five years ago, dark, polluted water with...

Regional Creative Network Established in Belgrade

In an initiative led by the National...

Chile to Install World’s Largest Astronomy Camera 

Chile is set to install the world's...

Nordic Business Alliance Hosts AI-Focused Pool Party

The Nordic Business Alliance (NBA), in collaboration with Hooloovoo, hosted an innovative pool party that combined leisure with learning....

Ile de France Supports French Film Festival

French Stars Alexis Manenti and Ladj Ly Inaugurate the 6th French Film Festival The sixth edition of the French Film...

Finland Leads EU in Uranium Extraction

In a pioneering move within the European Union, Finnish mining and chemical company Terrafame has begun extracting uranium, as...

World’s Oldest Liquid Wine Found in Roman Tomb in Spain

The world’s oldest wine in liquid form has been discovered in a Roman tomb, boasting a reddish-brown hue due...

Mickoski Proposes New Government for North Macedonia

Hristijan Mickoski, leader of VMRO-DPMNE and the designated Prime Minister of North Macedonia, has formally submitted his proposed cabinet...

Zaječarsko beer is launching a national campaign called Let’s Open the National Museum Together, under which consumers across Serbia can buy special edition cans and thereby contribute to collecting the funds needed to finish renovating the National Museum in Belgrade.

As a brand with a long-standing tradition and heritage, Zaječarsko beer will donate to the National Museum one dinar for every specially designed beer can be sold in the period from 1 February to 15 June 2018.

During this period, Zaječarsko beer cans will have a new design adorned by visuals of four art pieces – A Portrait of Vuk Karadžić by Dimitrije Avramović, Miloš, Marko and the Fairy by Paja Jovanović, Motif from Šid by Sava Šumanović, and The Tree in the Woods by Nadežda Petrović.

“We are proud that Zaječarsko beer and its consumers will give an important contribution to finishing the renovation of the National Museum – an institution of exceptional national and cultural importance. We are looking forward to the opening of the Museum after 15 years so that all citizens of Serbia and many tourists will once again have a chance to visit the institution that preserves our rich cultural heritage”, said Jasmina Trijić, Zaječarsko beer Senior Brand Manager.

The National Museum was founded in 1844 with the aim of “collecting all antiquities in one place and preserving them for posterity”, as referred to in the founding act of this institution that has largely been closed for renovation since 2003.

“What we essentially want to accomplish by renovating the National Museum is to create conditions for the lasting preservation and contemporary presentation of our cultural heritage, to achieve a functional, organisational and technical modernisation of the building and create additional space for basic activities, particularly exhibiting and communication with the audience. The main goal is the transformation of the museum and the change of the exhibition’s narrative, in accordance with professional standards”, said Bojana Borić Brešković, Director of the National Museum.

In the following months, Zaječarsko beer will organise a number of promotional and educational actions across the country with the aim of gathering funds for the finalisation of works and additionally informing the public of the importance of the four works of art by exceptional Serbian painters.

photo: narodnimuzej.rs

Related Articles

Sobir Džafar Appointed New Managing Director of HEINEKEN Serbia

Effective 1st June, Sobir Džafar will take over as the new Managing Director of HEINEKEN Serbia. He succeeds Neda Đokić and brings over 17...

Dragan Lupšić, Corporate Affairs Director at HEINEKEN Srbija

Our Project ”RESERVOIR” Supports Preserving Serbia’s Water

Our country isn’t rich in water, while Edelman’s research also shows that citizens don’t recognise water as being a sufficiently important topic for companies...

Serbia Unveils Hitler’s WWII Directive: Historic Document on Display

Director of the Museum of Genocide Victims, Dejan Ristić, has received from Prime Minister Ana Brnabić the original document of Directive No. 25.  This directive,...

Heineken

Brewing a Better World Together

From barley to bar, more than 150 years, we are committed to making a positive impact on the world around us. We are aware...

Neda Ðokić, Managing Director, Heineken Serbia

Leadership Is Vision, Boldness, Connection & Authentic Inspiration

As a global company with operations in over 70 markets, HEINEKEN uses the power of diversity and entrepreneurial spirit to create an inclusive environment...

Nikos Zois, Managing Director, Heineken Srbija

Safety Comes First!

HEINEKEN Srbija actively operates at two breweries in the country. Its brewery in Zaječar is proud of its longstanding tradition and brewing expertise that...

Dedication Of Heineken Employees For The Highest Quality They Offer

Thanks to HEINEKEN employees dedication, their hearts and brands go with consumers HEINEKEN 0.0. “2021 PRODUCT OF THE YEAR” Heineken 0.0, the non-alcoholic beverage of...

Nikos Zois, Managing Director, HEINEKEN Serbia

Safety & Top Quality Come First

In these challenging times we must think agilely, learn quickly and adapt, with the implementation of all precautionary measure in our breweries in Novi...