For the third year in a row, Serbian consumers have declared Zaječarsko Pivo the favorite beer in Serbia in the My Choice (Moj Izbor) campaign. This year’s prize, the third in a row, is a great recognition for Zaječarsko, which won first place among 37 beer brands in Serbia, and was declared the favorite by two thousand of the surveyed customers.
My Choice is the only prize in Serbia that is awarded exclusively according to consumers‘ votes, with the main requirement being that it is a product of domestic origin. The campaign is organised by the Consumers Association Moja Srbija, supported by Serbian Deputy Prime Minister Zorana Mihajlović, the Ministry of Construction, Transport and Infrastructure, and the City of Belgrade.
“We are proud that consumers voted Zaječarsko Pivo the best domestic product again this year. We want to thank you for such a valuable recognition, which gives us an extra incentive to continue improving our brand“, said Jelena Stanković, Junior Brand Manager at Zaječarsko pivo.