Shaping the reputation of the company and creating added value by being the voice of my company, for both internal and external stakeholders, is a fulfilling vocation that I have had the opportunity to perform for more than 15 years
I’m a workaholic and a hedonist. I’m not sure if this thin line separating my professional and private lives even exists anymore, because I got some of my best business ideas while playing with my daughter, travelling or socialising with friends
My business philosophy is based on the belief that art and business have something in common. That “something” is presented by creativity. The importance of creativity is shown in the resulting efficiency, which also delivers profits. The story of Scholz&Friends Belgrade, as well as my own, has grown and developed on the basis of this principle
As a cluster of advertising professionals from Southeast Europe, TailorMade Production has become an outsourcing partner to advertising agencies in the UAE, Saudi Arabia and Lebanon, producing TV commercials, web and mobile applications
Marketing and PR is one of those areas where we should be open up to various perspectives, different points of view, and personal creativity. No company is an island, and therefore we should look for truly win-win situations for all parties involved.