Sitemap

Dr Adam Sofronijević Ph.D., Director of WU “Srbijamarka”, Post of Serbia

Both Digital And Physical

Today’s world is characterised by the widespread application of digital technologies that enable the automating of intellectual jobs. At the essence of these changes is the shifting of the boundaries of what we understand as creative

An ever-increasing number of intellectual jobs can today beautomated and entrusted to machines. This phenomenon has far-reaching ramifications thar still ultimately unclear. Will human labour be completely replaced by the work of machines in 50 years; will we all live on a universal basic income secured by robots, or does the future contain at least a little humanity?

I’m endeavouring to find answers in real time to these questions, and similar ones that arise from them, in my academic work and business practices. The broad education that I’ve received – encompassing two basic educational profiles, two master’s dissertations defended, a multidisciplinary doctoral thesis, as well as a large number of completed online education courses, amongst which I always proudly highlight the education I was extremely grateful to receive from Professor Donald Kagan of Yale University – enables me in my business practices to constantly point out that the contemporary world isn’t divided by the border between the digital and the traditional, but rather by an approach to the problems of phenomena that change that world completely.

I’m determined to persevere on this path, despite the easily promised speed that most of us accept almost as easily – here I’m alluding to the title of a thirty-five-year-old book, because not giving up despite everything is perhaps the quality that makes us human most of all

After having spent 18 years at the University Library in Belgrade, mostly working on innovative, new jobs that have resulted, among other things, in more than ten projects of national importance in the field of digitising cultural heritage, in March 2021 I transferred most of my working time to the Serbian post office, Post of Serbia, where I began managing the section responsible for philately. Postage stamps, as a medium of national remembrance and a tool for diplomatic activities – to mention just two of their many roles – provide an important perspective, primarily for youngsters, to familiarise themselves with the world of patience and thoroughness, where observing a small square of paper potentially brings a much greater sense of excitement and usefulness than the quick solutions and ostensible sense of power that digital technologies offer us, often unintentionally, but very effectively and efficiently.

In this sense, postage stamps bear an incredible resemblance to the printed book, but also many other expressions of human creativity that require time and provide enduring benefits to those who have sufficient will, patience and knowledge to enjoy them. In the hope that I will succeed in finding even more allies who will help me – at least to some extent and for some time – to direct the inexorable and for now predominantly impulsive march of digital transformation and convince as many people as possible to study not only the characteristics of new digital technologies, but rather also the value of traditional media for conveying knowledge and artistic expression, in order for us to be able to collectively, as a society, utilise the advantages of both worlds and avoid their dark sides to the greatest possible extent. I’m determined to persevere on this path, despite the easily promised speed that most of us accept almost as easily – here I’m alluding to the title of a thirty-five-year-old book, because not giving up despite everything is perhaps the quality that makes us human most of all.

CorD Recommends

More...

Miloš Latinović, writer and director of Bitef Theatre

I Create my Own Reality

After many years and published books, I today understand writing work as a necessity of personal choice. My choice, and intention, is to take...

Dr Petar Veličković, Research Scientist at Google DeepMind

Comprehending Complexity

Scientific discoveries and results don’t achieve their true value unless we empower others to use them effectively It was a seemingly ordinary summer’s morning in...

Tadija Miletić, Theatre director, playwright and motivational speaker

The Perpetual Quest for Purpose

”The greatest wisdom in life is to find your true incentive,” said one great man whose works I love to read. My journey has...

Katarina Begović, Ph.D, Member of the Department of Serbian with South Slavic languages, University of Belgrade Faculty of Philology

Language as the Measure of All Things

With Daničić’s words that the language of man is a mirror of the human spirit, Protagoras’s claim that man is the measure of all...

News

French Embassy Awards Winners of ‘Ekoopština’ Sustainability Contest in Serbia

The French Embassy in Serbia, in collaboration with a range of partners including the Veolia Institute, Saint-Gobain, Decathlon, and...

First Major CEBAC Conference Brings Together Over 200 European Companies in Serbia

Belgrade played host to the inaugural conference of the Council of European Business Associations and Chambers of Commerce in...

Serbia and North Macedonia Strengthen Ties with New EU-Funded Cooperation Programme

Serbia and North Macedonia have launched a new cross-border cooperation initiative, focusing on employment and social inclusion.  The programme, backed...

French Companies EDF and Egis Industries to Conduct Study on Introducing Nuclear Energy in Serbia

The Serbian Ministry of Mining and Energy has awarded a contract to the French state energy company EDF and...

Pedja Stojaković Inducted into Basketball Hall of Fame

Former Serbian basketball player Predrag "Pedja" Stojaković, one of the greatest shooters in the game, has been inducted into...

First Major CEBAC Conference Brings Together Over 200 European Companies in Serbia

Belgrade played host to the inaugural conference of the Council of European Business Associations and Chambers of Commerce in...

Spain Gets First Female President of the Supreme Court

Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...

BRICS Considers Turkey’s Request for Full Membership

Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...

Dubrovnik Tops List for Most Tourists Per Capita

Croatia and Montenegro have emerged as the top countries in Europe for tourists per capita, with Dubrovnik ranking as...

President Vučić and Ambassador Cochard Finalize Preparations for Emmanuel Macron’s Official Visit

Serbian President Aleksandar Vučić met with French Ambassador Pierre Cochard to finalize preparations for the official visit of President...

First Major CEBAC Conference Brings Together Over 200 European Companies in Serbia

Belgrade played host to the inaugural conference of the Council of European Business Associations and Chambers of Commerce in...

Spain Gets First Female President of the Supreme Court

Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...

BRICS Considers Turkey’s Request for Full Membership

Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...

Dubrovnik Tops List for Most Tourists Per Capita

Croatia and Montenegro have emerged as the top countries in Europe for tourists per capita, with Dubrovnik ranking as...

President Vučić and Ambassador Cochard Finalize Preparations for Emmanuel Macron’s Official Visit

Serbian President Aleksandar Vučić met with French Ambassador Pierre Cochard to finalize preparations for the official visit of President...