Sitemap

Smiljana Antonijević Ubois, Ph.D., Illinois Institute of Technology, Chicago

Humans Must Actively Shape Their Future

I’ve often been asked why an anthropologist studies digital technology. It is perhaps easier to answer that question today, when AI endeavours to teach, assist, entertain, drive and even heal us—essentially, to be like us. In order for AI to achieve these goals, it must learn who we, as humans, are—our actions, preferences, needs, thoughts, knowledge and values

In the late 1990s, I encountered Nico in a chat room— at a time when “age/sex/location” was the standard icebreaker. As we shared our locations, a surprise awaited. “I didn’t expect that,” remarked Nico from Croatia upon learning that I was from Serbia. We switched from English to “our language” and an online romance began. With it, my professional path of digital anthropology also began.

Falling in love online before the release of the movie “You’ve Got Mail” in 1998 was so unconventional that I needed to understand what was happening. I thus embarked on studying social relations online and soon authored what is considered one of — if not the very first — academic articles published in Serbia on the sociocultural aspects of digital technologies (Sociologija, 41/2, pp. 187– 200, 1999).

The internet has since served as a distinct mirror through which I reflect, observe and anthropologically analyse the reality around me. My exploration of the co-construction of technology and culture led me to research and teach in the U.S. and Europe, delving into topics such as internet use during wartime (University of Belgrade), digital research tools (Royal Netherlands Academy of Arts and Sciences), digital humanities (University of Oxford; University of Amsterdam), digital scholarly workflows (Pennsylvania State University), virtual embodiment in the metaverse (University of Minnesota), digital research methods (Illinois Institute of Technology), and the sociocultural aspects of artificial intelligence in applied research (Silicon Valley).

Viewing modern AI research through an anthropological lens is crucial, as AI research often oversimplifies human behaviour into rudimentary models, overlooking its true complexity

I’ve often been asked why an anthropologist studies digital technology. It is perhaps easier to answer that question today, when AI endeavours to teach, assist, entertain, drive and even heal us—essentially, to be like us. In order for AI to achieve these goals, it must learn who we, as humans, are—our actions, preferences, needs, thoughts, knowledge and values. The current development of AI is thus like a gigantic ethnographic project aimed at learning as much as possible about humanity.

This global AI ethnographer isn’t an anthropologist and often isn’t even human, but it bears similarities with anthropology in its early days. Just like AI-focused computer science today, anthropology was once arrogant in assuming that it could fully capture human worlds and worldviews, objectively understand and interpret them, and guide the “less-advanced” along the presumed, unquestioned evolutionary line of progress.

AI-focused computer science thus still needs to learn what anthropology learned a while ago—that such a mission is not only impossible, but unethical and detrimental. It took decades for anthropology to evolve its current principles, such as reflexivity, community-based participatory research and cultural relativism.

Viewing modern AI research through an anthropological lens is therefore crucial, as AI research often oversimplifies human behaviour into rudimentary models, overlooking its true complexity. This oversimplification leads to extreme visions of a utopian or dystopian future, under the mistaken belief that these outcomes are inevitable. Ultimately, it is us humans who must actively shape our future, including the technological aspect, rather than passively accepting it as predetermined. Let us thus approach our co-construction with digital technologies, including AI, with the mindset of anthropologists—or as online lovers—embracing the possibility of surprise and acknowledging that everything could always be different.

CorD Recommends

More...

Tadija Miletić, Theatre director, playwright and motivational speaker

The Perpetual Quest for Purpose

”The greatest wisdom in life is to find your true incentive,” said one great man whose works I love to read. My journey has...

Katarina Begović, Ph.D, Member of the Department of Serbian with South Slavic languages, University of Belgrade Faculty of Philology

Language as the Measure of All Things

With Daničić’s words that the language of man is a mirror of the human spirit, Protagoras’s claim that man is the measure of all...

Ghassan Yammine, award-winning singer, pianist, songwriter and composer

Passion to Convey Positivity

Through my voice and my songs, I convey love, dreams and beauty, as well as the bright and dark sides of life… When I was...

Aleksandar Ilić, First Soloist of the National Theatre Ballet in Belgrade

Constant Education is Vital

My professional journey has become a golden circle - from a dancer to someone who educates dancers. The only thing I believe in is...

News

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...

Montenegro Nominated for Europe’s Most Desirable Destination Award

Montenegro has been nominated for the prestigious title of Europe's most desirable destination in the Wanderlust Reader Travel Awards...

Serbia Signs Memorandum on Nuclear Energy Development

In a significant move towards modernizing its energy sector, the Serbian government, along with twenty scientific and academic institutions,...

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...

Montenegro Nominated for Europe’s Most Desirable Destination Award

Montenegro has been nominated for the prestigious title of Europe's most desirable destination in the Wanderlust Reader Travel Awards...

The International “Aleksandar Tišma” Literary Award ceremoniously presented to French writer Cécile Wajsbrot

The third International “Aleksandar Tišma” Literary Award was ceremoniously presented to French writer Cécile Wajsbrot on June 24, 2024,...

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...

Montenegro Nominated for Europe’s Most Desirable Destination Award

Montenegro has been nominated for the prestigious title of Europe's most desirable destination in the Wanderlust Reader Travel Awards...

The International “Aleksandar Tišma” Literary Award ceremoniously presented to French writer Cécile Wajsbrot

The third International “Aleksandar Tišma” Literary Award was ceremoniously presented to French writer Cécile Wajsbrot on June 24, 2024,...