Nikos Zois – new Managing Director of HEINEKEN Serbia

Nikos Zois was appointed as the new Managing Director of HEINEKEN Serbia, effective as of 1 April 2019. With clear vision and strategy, Zois will...

Safe And Free Taxi Service During EXIT

HEINEKEN Serbia provided safe and free taxi transportation for EXIT festival visitors this year through its traditional campaign "Society, who drives home?". The action is carried out in cooperation with the Traffic Safety Agency and the EXIT Foundation with the aim of raising awareness about the importance of responsible consumption of alcohol and traffic safety.

Zaječar Brewery Supports The Revitalisation Of Artesian Water Taps In Zaječar

Water is the most essential resource of the future, and citizens of Zaječar will be able to use healthy drinking water from renovated public...

A Decade Of Heineken Serbia

"We learned from Dutch companies, acquired new knowledge, technologies, skills and we used all this to make our exports to the Netherlands grow by a bit over 30 percent last year compared to 2016 and significantly reduce imports from the Netherlands"

Dragana Davidović, HR Manager, HEINEKEN Serbia

Company That Connects People

“HEINEKEN Serbia keeps pace completely with global standards applied in the field of human resources”

Viktor Gillhofer

New Managing Director of HEINEKEN Serbia

Zaječarsko Pivo Declared Serbia’s Favourite Beer

For the third year in a row, Serbian consumers have declared Zaječarsko Pivo the favorite beer in Serbia in the My Choice (Moj Izbor)...

Let’s Open The National Museum

Zaječarsko beer is launching a national campaign called Let’s Open the National Museum Together, under which consumers across Serbia can buy special edition cans...
Viktor Gillhofer

Viktor Gillhofer

New Executive Director At HEINEKEN Srbija (As Of 1st February 2018)

Heineken Launches Interactive Workshops At Colleges

The goal is to use lectures and discussion to deliver messages that will remind young people that they should never sit behind the wheel while under the influence of alcohol

Visitors Of LoveFest Called For Responsible Enjoyment

HEINEKEN Serbia and the Road Traffic Safety Agency organized Safe Zone with the aim of indicating the importance of responsible behavior and responsible consumption

HEINEKEN Promotes Responsible Consumption, Traffic Safety

Well known action of HEINEKEN Serbia – „Guys, who drives home?“ marked this year's Exit festival, visited by more than 215,000 people

Dragana Davidović, HR Manager, HEINEKEN Serbia

Our People Are Our Best Asset

HEINEKEN employs 73,000 people in over 70 countries worldwide. The company does business in all kinds of different markets, which makes it difficult to establish a universal HR management strategy. The solution is to adjust it and act according to the local business environment. HEINEKEN's global team defines the basic guidelines, but has a flexible approach and adapts them to local markets

Ambassador Henk van den Dool Visits Zaječar Brewery

His Excellency the Ambassador of the Kingdom of the Netherlands in Serbia, Henk van den Dool, and his delegation visited the Zaječar brewery operating within the Dutch company HEINEKEN


Brewing a Better World

Gerard Adriaan Heineken founded our Company in 1864. From day one he was driven by a desire to create a business that was both successful and sustainable. His focus was on creating a high-quality beer that tasted the same wherever it was enjoyed, as well as conducting business in a way that would have a lasting and positive impact on society.
Dragana Savić HEINEKEN Srbija

First HEINEKEN Beer Planet Festival Opens

Company HEINEKEN Serbia officially opened the first Beer Planet festival of beer and music

How 2016 Business Plans Are Affected By The General Economic Environment

Faithful Consumers Make us Optimistic

We are optimists regarding 2016 and we continue to work hard in order to translate the optimism of our plans into very good results