HEINEKEN Serbia provided safe and free taxi transportation for EXIT festival visitors this year through its traditional campaign "Society, who drives home?". The action is carried out in cooperation with the Traffic Safety Agency and the EXIT Foundation with the aim of raising awareness about the importance of responsible consumption of alcohol and traffic safety.
"We learned from Dutch companies, acquired new knowledge, technologies, skills and we used all this to make our exports to the Netherlands grow by a bit over 30 percent last year compared to 2016 and significantly reduce imports from the Netherlands"
One of the most recognisable initiatives in Serbia is our campaign “Guys who drives home?”, the primary goal of which is to raise awareness and educate citizens, primarily young people, about responsible alcohol consumption and travelling safely
HEINEKEN employs 73,000 people in over 70 countries worldwide. The company does business in all kinds of different markets, which makes it difficult to establish a universal HR management strategy. The solution is to adjust it and act according to the local business environment. HEINEKEN's global team defines the basic guidelines, but has a flexible approach and adapts them to local markets