Sitemap

In 7 years over 250.000 people transported through Heineken campaign “Guys, who’s driving home?”

CorD Recommends

Serbia Ascends as Key Trade Partner for Germany

Serbia is set to become a net...

Serbia and Romania to Forge Gas Link by 2026

Serbia and Romania have announced plans to...

Linglong Acquires Stake in Serbia’s Belt and Road Institute

Linglong International Europe, a tire manufacturer based...

New Joint Venture Forms to Revolutionize Balkan Logistics

In a strategic move to enhance logistics operations in the Western Balkans, Transfera, a leading logistics company in the...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

Serbia Ascends as Key Trade Partner for Germany

Serbia is set to become a net exporter to Germany by 2025, overtaking its imports from the economic powerhouse,...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

More than 250.000 summer festival visitors in Serbia have used free and safe transport for the past seven years, as part of the HEINEKEN Serbia’s “Who’s driving home?” campaign.

This means that HEINEKEN Serbia has transported almost all of Novi Sad, or all of Novi Beograd or even several cities the size of Zaječar through this socially responsible campaign!

This award-winning campaign was launched to raise awareness among festival audiences about responsible consumption and responsible and safe traffic behaviour.

Partnering support was provided by Road Traffic Safety Agency, summer festivals such as Belgrade Beer Fest, Exit Foundation, Heineken® Lovefest, Dance Park Festival, as well as several transportation companies, like Public City Transport Company Belgrade and taxi association.

In addition to organized free and safe city and intercity transportation and taxi rides, HEINEKEN Serbia also organized Safe Zones within the festivals, where visitors could additionally have fun, educate and win interesting prizes.

Related Articles

Dragan Lupšić, Corporate Affairs Director at HEINEKEN Srbija

Our Project ”RESERVOIR” Supports Preserving Serbia’s Water

Our country isn’t rich in water, while Edelman’s research also shows that citizens don’t recognise water as being a sufficiently important topic for companies...

Heineken

Brewing a Better World Together

From barley to bar, more than 150 years, we are committed to making a positive impact on the world around us. We are aware...

Neda Ðokić, Managing Director, Heineken Serbia

Leadership Is Vision, Boldness, Connection & Authentic Inspiration

As a global company with operations in over 70 markets, HEINEKEN uses the power of diversity and entrepreneurial spirit to create an inclusive environment...

Nikos Zois, Managing Director, Heineken Srbija

Safety Comes First!

HEINEKEN Srbija actively operates at two breweries in the country. Its brewery in Zaječar is proud of its longstanding tradition and brewing expertise that...

Dedication Of Heineken Employees For The Highest Quality They Offer

Thanks to HEINEKEN employees dedication, their hearts and brands go with consumers HEINEKEN 0.0. “2021 PRODUCT OF THE YEAR” Heineken 0.0, the non-alcoholic beverage of...

Nikos Zois, Managing Director, HEINEKEN Serbia

Safety & Top Quality Come First

In these challenging times we must think agilely, learn quickly and adapt, with the implementation of all precautionary measure in our breweries in Novi...

Nikos Zois, Managing Director of Heineken Serbia

We Are Active, Supportive and Optimistic

These are challenging times where solidarity and collective efforts are vital to fight against the spread of Covid19. Since this unprecedented situation occurred, our...

HEINEKEN makes donation to Red Cross

HEINEKEN announced today the measures it has been taking since the beginning of the COVID -19 outbreak to support the health and livelihood of...