The Serbian Chamber of Commerce President, Marko Čadež, unveiled the regional wine fair, ‘Wine vision by open Balkan’, in Vienna, featuring wines from Serbia, Albania, and North Macedonia.
This presentation was orchestrated in collaboration with the esteemed magazine, Falstaff. Attendees included Serbian and Macedonian Agriculture Ministers, Jelena Tanasković and Ljupčo Nikolovski, sommeliers from renowned global restaurants and hotels, wine critics, and journalists.
“After the notable Vinitaly in Verona and ProWein in Düsseldorf fairs, today we stand in Vienna amidst esteemed wine connoisseurs, promoting our region. Only now is our region garnering recognition as a wine destination, presenting an opportune moment for us. Our offerings often pleasantly surprise many, drawing them in, with the spirit of Balkan collaboration and our high-quality wines resonating strongly,” commented Čadež.
Čadež emphasised that ‘Wine vision by open Balkan’ paves the way for numerous business prospects, with the goal of attracting a vast number of professional buyers interested in collaborative ventures.
He further pointed out that the Western Balkans, a market of 20 million consumers, has been evolving and learning. Over the past decade, the wine culture has flourished significantly, with increased consumption and consumers becoming more discerning about their wine preferences.
The unique ‘Wine vision by open Balkan’ event is set to be held for the second time, from 16th to 19th November at the Belgrade Fair, endorsed by the governments of Serbia, North Macedonia, and Albania.
Photo: Privredna komora Srbije/pks.rs