Carlsberg’s most famous beer on the Serbian market, LAV, is now produced exclusively from four gifts of nature: barley, water, hops and yeast, without addition cornmeal, which makes it unique in its segment, with a slightly different taste and outstanding standards of quality.
Barley, hops, water and yeast are four gifts of nature that form the basis of real beer filled with flavour and ideal bitterness. That’s why 100% of barley content is the gift that LAV gives its consumers.
“We’ve returned to the original beer recipe with 100% barley content, which gives the beer fullness of flavour, pleasant bitterness and a richer head. Our new LAV with four gifts of nature will remain with 11% extract and 5% alcohol, while we are sure that the different taste will be well received by consumers,” said Nataša Šarčević, Marketing Manager for Carlsberg Serbia’s domestic brands.
