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Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

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Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the illustrious Italian marque’s high standards. This launch marks the completion of the first phase of Delta Auto’s ambitious plan to establish the largest multi-brand automotive dealership in Serbia, sprawling nearly 17,000 square meters.

The showroom, being the sole official Maserati representation in the region, aligns Belgrade with global capitals like Hong Kong, Tokyo, and Los Angeles, showcasing the city’s rising prominence in the luxury automotive sector. The design, courtesy of New York’s Eight Inc., known for iconic projects including Apple Stores, mirrors Maserati’s aesthetic heritage, innovation, and automotive passion.

With over a century of history, Maserati continues to embody distinctive Italian elegance, evident in the showroom’s modern interior, ambient lighting, and state-of-the-art audio-visual technology.

Highlighting the brand’s craftsmanship, performance, and exclusivity, the showroom features the latest prestigious models, including the Grecale and a rare Maserati GranTurismo Trofeo Primaserie, one of only 75 worldwide.

Read more...

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The showroom offers a unique customer experience, from a comfortable bar area to an exclusive lifestyle section featuring collaborations with brands like Zegna and North Sails. Additionally, local partnerships, including Trident Rent’s premium financing programs developed with Delta Rent Services, underscore Maserati’s commitment to the Serbian market.

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