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Ambassador Imamura Highlights Increasing Japanese Investment in Serbia and Regional Cooperation Initiatives

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In recent years, there has been a notable increase in Japanese companies entering the Serbian market, stated Ambassador Akiro Imamura of Japan in Belgrade. 

Ambassador Imamura added that although the region faces challenges, there are also positive developments and initiatives like the Open Balkan.

“Serbia’s comparative advantages are growing, and in the future, an increase in investments by Japanese companies in your country can be expected. In recent years, a significant penetration of Japanese companies into the Serbian market has been observed. 

The decision to invest here was made by appreciating some of Serbia’s qualities, such as proximity to the EU market, an abundance of skilled labour, and similar factors,” explained Imamura.

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In an interview with Novosti, he mentioned that Japan’s assistance to Serbia is now carried out under the Initiative for Cooperation with the Western Balkans, focusing on developing the private sector, measures against climate change, environmental conservation, health, and education. From next spring, plans are in place to send experts who will work on promoting tourism in the Western Balkan countries.

“This is an attempt to further stimulate movement within the region through tourism, which aligns with the Open Balkan initiative,” concluded Imamura.

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