Zlatibor has secured its position amongst the elite tourist centres by entering the esteemed list of the top 100 green tourist destinations worldwide for sustainable development, curated by the Green Destinations organisation.
With this accolade, Zlatibor has become the inaugural destination from Serbia to claim a spot on this list. As revealed by the Zlatibor Tourist Organisation, the story of the dairy “Naša Zlatka” and its sustainable support to local producers – the narrative that Zlatibor submitted – made its way to the Top 100 stories during a ceremony held in Tallinn, Estonia. This inclusion places it alongside esteemed tourist hubs from Japan, the USA, the Philippines, EU nations, and beyond.
The evolution of the dairy “Naša Zlatka” showcased the creation of a successful local brand that is beneficial for both the producers and the supply to the tourist centre, underlined by the traditional manufacturing of Zlatibor cheese and cream.
Green Destinations is a non-profit institution established in the Netherlands, aiming to enhance sustainable destination development and increase global market recognition for tourism participants.
As the announcement suggests, in the coming period, Zlatibor will endeavour to further its commitment to sustainable tourism through various training programmes, aspiring to be recognised as a global green tourist destination.