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Imperial Instagram Debut as Japanese Monarchy Embraces Social Media

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In a digital rite of passage, the Japanese Imperial Family has gracefully navigated its way into the realm of social media, unveiling an Instagram account @kunaicho_jp. The initial foray into this digital domain features a collection of photographs and posts, mirroring the online engagement strategies of other global monarchies.

Their inaugural post offered a glimpse into the ceremonial and international fabric of their royal duties, showcasing images from a medical award ceremony, a bonsai exhibition, and diplomatic pleasantries with Kenya’s President and First Lady. A subsequent post revealed interactions with Brunei’s Crown Prince and Princess.

A particularly notable video captures the celebrations of Emperor Naruhito’s 64th birthday. Rather than an intimate family gathering, the footage reveals throngs of people brandishing the Hinomaru, Japan’s national flag, in a grand display of allegiance outside the Imperial Palace, while Emperor Naruhito saluted from the balcony.

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The digital debut was robust, with the Imperial Household sharing approximately 19 images on the first day, including those of Emperor Naruhito, Empress Masako, and Princess Aiko. The account swiftly amassed over 320,000 followers, marking a successful entry into the social media landscape.

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