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Japan

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Bridges That Build the Future

By building on existing bilateral ties and exploring new avenues of collaboration, Japan and Serbia are paving the way to future partnerships and positioning...

H.E. Akira Imamura, Ambassador of Japan to Serbia

A Glimpse Into the Future

Under the main theme of “Designing Future Society for Our Lives”, the Japanese World exhibition will present the diversity of life, the existence of...

Yasunari Miyauchi, JETRO Budapest general director

Breakthrough in Bilateral Cooperation

Growing business exchanges between Serbia and Japan, particularly in the energy, IT and environmental sectors, present significant opportunities...

Goran Pekez, president of the Japanese Business Alliance in Serbia

Deepening Ties Between Our Two Countries

Serbia’s location, skilled workforce and “long-term friendly” status all serve to attract Japanese investment, while the finalising of...

Kathrine Decorzant, general manager, JTI Adriatica

Benchmark for Success

JTI represents one of the largest Japanese investments in Serbia and the country’s leading tobacco company, which has...

Aleksandar Momčilović, sales and service manager at Daikin Serbia (Heating & Cooling expert)

Trust Built on Expertise

Daikin has introduced many global “firsts” and patented technologies that have become indispensable in modern air conditioners and...

Oliver Lepori, executive director of the Japanese Business Alliance in Serbia

Serbia – Future SEE Strategic Hub

Japan’s primary motivating factor in investing in Serbia are the hot, high-potential sectors that strive to contribute to...

Japanese Business Alliance in Serbia

JBAS 2024 Key Activities

JANUARY First annual Healthcare Group meeting The first annual JBAS Healthcare Group meeting was hosted by Takeda Serbia. Ms. Milena...

Expo 2025 Osaka

Osaka’s World of Ideas

Opening its doors to the public in April 2025, Expo 2025 Osaka is set to be a global...

Hibakusha’s Voice Echoes in Oslo

Nihon Hidankyo, a grassroots movement of atomic bomb survivors, receives the 2024 Nobel Peace Prize. Their testimonies and...

Feature

Robots Combatting Loneliness

In a nation grappling with an ageing population, innovative robots like Pepper, AIBO, and PARO are being deployed...

H.E. Akira Imamura, Ambassador of Japan to Serbia

Farewell “Japanac”

The 93 yellow buses that were donated by Japan to the City of Belgrade in 2003, and which...

Goran Pekez, BOD Chairman of the JBAS

Comprehensive Green Transition Support

Collaboration between Serbian and Japanese companies can offer not only technological solutions, but also transfers of knowledge, workforce...

Masahiro Ueki, JICA Balkan Office Chief Representative

Sharing Japan’s Rich Development Experience

While JICA’s renowned and respected work in supporting small businesses in Serbia continues, its efforts aimed at promoting...

Linas Libikas, JTI General Manager for the Western Balkans

Exploring Excellence

We are delighted to announce the upcoming launch of our cutting-edge and truly unique heated tobacco experience. Although...

Nikola Pavlović, Konica Minolta Serbia Managing Director

Greatest Achievements Yet to Come

Over the 150 years since its inception, Konica Minolta hasn’t merely observed and witnessed change, but has spearheaded...

Vukašin Radulović, Partner at Heliant

Medicine Is Facing Transformation

In order to utilise the potential of our healthcare system in the most rational way, it is necessary...

Predrag Bjeletić, Director, Alpha Imaging

Knowledge In the Service of Better Diagnosis

For nearly a quarter of a century, Alpha Imaging has been engaged in the import, sale, installation and...

Oliver Lepori, Executive Director of the Japanese Business Alliance in Serbia

Cooperation Takes Centre Stage

We aim to strengthen and solidify our partnerships with key players in the sustainability sector in Serbia, ranging...

Bilateral Trade & Investment

Serbia Attracts Japanese Giants

The distance of more than 9,000 kilometres separating Belgrade and Tokyo certainly represents one of the key reasons...

Setsuko Thurlow

A Life of Resilience, and Activism, Achievement

Setsuko Thurlow, a name that resonates with courage and dedication, has led an extraordinary life that spans continents,...

JBAS Activities 2023

DECEMBER New Year 2023 Cocktail Party JBAS held its annual New Year Cocktail Party to celebrate the upcoming year...

Expo 2025 Osaka, Kansai

A Glimpse into the Reconnect the World’ project

Osaka’s grand plan to “reconnect the world” is gradually taking shape. When completed, huge sections of timber will...

Japan Pledges Support for Serbia’s Green Economy Transition and Energy Projects

Ambassador of Japan to Serbia H.E. Imamura emphasized the readiness of Japanese companies to share their knowledge and...

Comment

Why Japanese Companies Are Getting Serbian Addresses

After many years during which bilateral relations between Japan and Serbia were mainly nurtured through good political and...

H.E. Takahiko Katsumata, Ambassador Of Japan To Serbia

New Start For Further Development

Based on the long history of friendship between Japan and Serbia, and the sharing of values in a...

Goran Pekez, President Of The Japanese Business Alliance In Serbia (JBAS)

Rising Investment Interests

The success stories of our members and interest in cooperating with Japan among local companies are important incentives...

Tatsuro Masuda, First Secretary Of The Embassy Of Japan

Investment In People

Under the leadership of Prime Minister Fumio Kishida, Japan is implementing various policies aimed not only at overcoming...

Linas Libikas, JTI General Manager For The Western Balkans

Stability, Transparency And Predictability More Needed Than Ever

The increase in foreign investments in Serbia over the last few years is a clear sign that multinational...

Milena Argirović, MD, Country Head For Serbia, Montenegro, Albania, North Macedonia And Kosovo At Takeda

We Use Data And Digital To Improve Patients´Lives And Create Better Society

Last year was a very important one for Takeda in Serbia. It was a year ago that Takeda...

Masahiro Ueki, Chief Representative, JICA Balkan Office

Many New Opportunities For Cooperation

JICA’s cooperation in Serbia will continue based on the Initiative and Country Assistance Policy, while the priority sectors...

Senka Aleksić, Executive Director, Shared Mobility d.o.o.

How Kinto Join And Kinto Ride Protect The Planet

Shared Mobility is part of the start of the transformation of the automotive industry as a whole and...

Electric Cars Surge in Europe

The first quarter of 2025 has brought mixed fortunes for the European automotive industry. While overall car sales across the...

Direct Flights Between Belgrade and Geneva

In a move set to bolster its European network, Air Serbia has announced the launch of direct flights between...

Sørensen’s Visit to Belgrade Highlights Need for Implementation of Dialogue Agreements

Peter Sørensen, the European Union’s Special Representative for the Belgrade–Pristina Dialogue,recently paid a working visit to Belgrade as part...

Klaus Schwab Steps Down Amid Allegations

After more than five decades at the helm of the World Economic Forum, Klaus Schwab, the founder who played...

Print Still Reigns in Europe

In an era dominated by screens and streaming, the allure of ink on paper continues to charm European readers. According...