A reception to commemorate the forming of a partnership between production company Kobra Film and Hemofarm Foundation – aimed at supporting and raising awareness of the importance of organ donation and transplantation – was held in a packed hall of the Yugoslav Cinematheque Film Archives.
The Prolong Life campaign has entered a new stage by rendering support to the film The Keepers of the Formula (Čuvari formula), directed by Dragan Bjelogrlić and written by Vuk Ršumović, which documents the world’s first-ever bone marrow transplant.
“For the second consecutive year, the Hemofarm Foundation has been participating actively in this campaign, the goal of which is to raise awareness about the importance of organ donation and transplantation. The Foundation demonstrated its commitment by its own example of joining the Prolong Life campaign and encouraging Hemofarm’s employees to sign organ donor cards,” said Ronald Seelinger, Chairman of the Board of Directors and Managing Director at Hemofarm.
