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Milica Šljivančanin, Marketing Manager Henkel Consumer Brands

The Future Of Marketing Is In Good Hands

I ’ve always looked for positions that allow me to express my creativity. I started my career at Henkel in the corporate communications department, and then my path led me to marketing. I am grateful for the opportunity to develop different skills through rotation within marketing and to get an overall picture of the operation of a business. Through brand initiatives, I can dedicate myself to sustainability projects.

This is a topic that is personally important to me and I am glad to work in a company where this is one of the key values in the strategy. Today, together with my team, I stand behind the marketing performance of a number of company brands, which is a great honour but also a great responsibility.

I am lucky enough to work with enthusiastic people who search for new knowledge every day and are aware that personal development never stops. I am especially happy that my team consists of a lot of young people whose talent and work ethic show that the future of marketing in Serbia and the region is in good hands.

Jelena Gavrilović Šarenac, Head Of Corporate Communications Henkel

Open Discussion Gives The Best Solutions

I have been building my career in marketing and communications for more than two decades. I am grateful that I have had the opportunity to collaborate with colleagues from all countries in our region. Every day we create projects...

Jelena Bukumirović, Quality Manager, EE South Ceresit Plants

Dedicated People Are The Strongest Driving Force

I started my career in a chemical industry factory, and the first independent industrial projects brought me incredible experience in getting to know the entire production process. When I asked myself what each project has in common, the answer...

Danijela Micanović, Material Management Manager, Henkel Kruševac

Looking Back, We Can See That We Have Grown And Improved

I started my professional career in development, then in marketing, and in the supply chain in materials management. Our factory grew into one of the largest production facilities in the Henkel Group, so it was challenging and stimulating to...

Aleksandra Janjić, Controlling Mgr A Cluster ADH South&Central

It Is A Joy To Learn, Grow And Develop With The Team

In my 17 years at Henkel, I have spent most of my time in the controlling department, and currently I have a dual responsibility: as a sub-regional controlling manager of the Adhesive Technologies business unit for Central and Southern...

Marija Blagojević, Head Of Business Planning Europe

Solving Challenges Brings New Knowledge

For success in my job you need exceptional communication skills, because we are the link between Operations and Supply Chain on the one hand and Sales and Marketing on the other. By solving challenging and varied situations, we gain...

Sandra Simić, Head Of Legal Affairs, Henkel Srbija

For A Strong Team There Is No Insoluble Issue

When I graduated from the Faculty of Law, I did not think about a corporation. I worked in the state administration and in a lawyer’s office, and then I came to Henkel. I thought about whether to even apply,...

Ivana Životić, Head Of Marketing ACB Serbia & Export

It Is Important To Share The Same Values With Colleagues

Running the marketing department of a construction brand that is perceived as ‘masculine’ opens up space for prejudices that have made me even tougher and more determined. Leadership in the construction industry, which is characterised by change and unpredictability,...

Ivana Lazarević, Digital & E-commerce Manager HCB

It Is Useful To Have The Big Picture Of A Business

I can freely say that I grew up with Henkel. My development path was colourful, so in the 15 years. I have gained enviable experience in both marketing and sales. An important milestone in my development was going abroad...

Jelena Martić, Henkel Adhesives Technologies

A Positive Mindset Is The Key Team Enabler

I was happy enough, to have extremely inspirational supervisors and colleagues beside me throughout my career. They taught me well. Roles and positions come as consequence of continuous disruption of ourselves, over and over again. Without their trust in...

Ivana Matejić, Quality And Hygiene Manager, Henkel

The Goal Is Satisfied Customers And Consumers

I started my career at Henkel in 2004 as a researcher in the R&D sector. For two and a half years I also worked in the R&D CEE group in Vienna. I continued my career in the SHE (Safety,...

Lucija Vesić, Head Of Finance Controlling

A Good Manager Supports Workers

Working on yourself, improving your knowledge, acquiring new skills and innovative practices are the best investments that always yield returns many times over. There is no job or task that you can’t overcome when you’re surrounded by the right...

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Nikola Pejović, Umka Cardboard Mill General Manager

Sustainability and Quality as Foundations of Trust

The Umka Cardboard Mill boasts a rich tradition dating all the way back to 1939, when it was first established to produce paper and...

Miodrag Kostić Endowment

Palace of Science Welcomes Visitors

Thanks to Miodrag Kostić’s gift to the Serbian society that’s worth over 25 million euros, an area of 5,500m² in one of Belgrade’s most...

dm drogerie

CSR Marks Milestone Year for dm

Retail chain dm drogerie markt, a leader in corporate social responsibility in Serbia, concluded its anniversary year with numerous humanitarian activities and monetary and...

Kathrine Decorzant, general manager, JTI Adriatica

Benchmark for Success

JTI represents one of the largest Japanese investments in Serbia and the country’s leading tobacco company, which has been recognised as a Top Employer...

News

Director Neil Jordan and Mary Coughlan, the Irish “Billie Holiday,” Guests of the 13th Belgrade Irish Festival

Renowned Irish film director Neil Jordan and exceptional Irish jazz and blues singer Mary Coughlan will visit Serbia for...

New Leadership for Serbia’s FIC

On February 12, 2025, the Foreign Investors Council (FIC) of Serbia elected a new leadership team. Dr. Ronalnd Seeliger,...

The Grand Reopening of The Bristol Belgrade

The Bristol Belgrade has officially reopened after an extensive two-and-a-half-year restoration, seamlessly combining its storied past with modern luxury. Renowned...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...

European Motorcycle Sales Surge in 2024

In 2024, Europe's five largest motorcycle markets saw a notable increase in sales, fueled by the demand for urban...

A New Front in the Trade War

President Donald Trump’s decision to impose 25% tariffs on steel and aluminum imports is stirring fresh tensions, particularly with...

Austrian Business Cooperation in Serbia

The annual survey by Advantage Austria on the business climate in Serbia for 2024 confirms the stability and growth...

The Hermitage Days are Being Held Again in Belgrade in 2025

The Hermitage Days in Serbia represent a unique international cultural project that will take place from February 19 to...

Djokovic into Australian Open Semifinals After Victory Over Alcaraz

The best Serbian tennis player, Novak Djokovic, secured his place in the Australian Open semifinals after an incredibly thrilling...