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Goran Vukobratović, PRO-ING CEO

Challenges Lead to the Best Results

PRO-ING has existed for nearly 80 years and has been setting new market standards from the very beginning, says CEO Goran Vukobratović, as well...

Unija Consulting

Guide to Financing Subsidiaries

Unija Consulting has been providing top-quality services for 20 years, thanks to its team of professionals dedicated to achieving excellence in all aspects of...

Ivana Ankić, Marketing Director, Coca-Cola HBC Serbia and Montenegro

Quality, Honesty and Authenticity Win Over Consumers

“We are among the companies that base their growth on innovation and adding extra quality to beloved brands,” says Ivana Ankić, who has built...

Božidar Aleksandrović, Owner, Vinarija Aleksandrović

Ambassadors Of Serbian Wine

The awards being won worldwide by Serbian wines are proof that insisting on top quality always pays off, and that this is the path...

SŽ-Tovorni promet

Always Putting Customers First

SŽ-Tovorni promet is a leading rail freight carrier in the region, offering a wide range of transport and logistics services. As a key element...

Nebojša Škuljec, Director, Merck Sharp & Dohme

Committed To Patients’ Health In Serbia

For 130 years, Merck Sharp & Dohme has been inventing for life, bringing medicines and vaccines for many of the world’s most challenging diseases in the pursuit of its company mission to save and improve lives

We need to continue in the same direction, and once we close the gap on EU countries, we need to have continuous and sustainable investment behind innovation, in parallel with reducing inefficiencies in the healthcare system,” says Merck Sharp & Dohme Director Nebojša Škuljec.

Has the pharmaceutical industry been working over the past year to develop new therapies for diseases that we neglected and disregarded as a result of the arrival of COVID-19?

Prior to COVID-19, most resources and efforts were focused on developing new drugs for oncology and non-communicable diseases. MSD made a breakthrough in oncology treatment several years ago, with the development of the first immunooncology drug, Keytruda®, which showed remarkable results that have been confirmed by the now five-year survival data on some of the deadliest forms of cancer, such as malignant melanoma and lung cancer. We’re continuing to investigate and demonstrate the benefits of Keytruda® in a range of malignant diseases, but we’ve also strengthened our commitment to fighting infectious diseases. In parallel with developing new powerful antibiotics that are needed to address growing antimicrobial resistance, MSD is investing a lot of effort into delivering quickly on the new potent anti-COVID drug. Our Molnupiravir molecule has been shown to be active in several models of SARS-CoV-2.

Patients in the U.S. can take advantage of the availability of the latest therapies. How can we reduce the availability gap compared to such developed countries?

Besides investing in the development of new medicines, it is also important that innovations are accessible and affordable to the patients who need them. Spending on medicines as a percentage of overall healthcare expenditure ranges from five to 10 percent in most developed countries, to as much as 60 percent in many emerging economies.

Merck Sharp & Dohme aspires locally to be the most-trusted partner to Serbian Government, healthcare institutions and health workers

All healthcare systems worldwide aim to secure mechanisms to control healthcare costs while serving the need for breakthrough treatments. Serbia has come a long way in the past several years, in terms of access to innovative medicines, followed by increased investment that has resulted in much better outcomes for patients.

The second important task for policymakers and the pharmaceutical industry is to expand public-private partnerships, like the latest one coming from our company, which relates to the aforementioned anti-COVID drug Molnupiravir. We believe that this kind of partnership, as well as advanced purchase agreements, are also possible in other countries, and we are actively engaged in numerous efforts to ensure Molnupiravir is also available in Serbia, immediately after global healthcare giants like the U.S.

Are you preparing to celebrate the 25th anniversary of your operations in Serbia? What is behind you, and what lies ahead?

We’ve demonstrated the same commitment to patients and the health of the population in Serbia over the past 25 years by increasing access to healthcare through far-reaching policies, programs and partnerships. Today, we continue to be at the forefront of research aimed at preventing and treating diseases that threaten people’s lives, just as we also aspire locally to be the most-trusted partner of the Serbian Government, healthcare institutions and health workers.

Goran Vukobratović, PRO-ING CEO

Challenges Lead to the Best Results

PRO-ING has existed for nearly 80 years and has been setting new market standards from the very beginning, says CEO Goran Vukobratović, as well...

Unija Consulting

Guide to Financing Subsidiaries

Unija Consulting has been providing top-quality services for 20 years, thanks to its team of professionals dedicated to achieving excellence in all aspects of...

Ivana Ankić, Marketing Director, Coca-Cola HBC Serbia and Montenegro

Quality, Honesty and Authenticity Win Over Consumers

“We are among the companies that base their growth on innovation and adding extra quality to beloved brands,” says Ivana Ankić, who has built...

Božidar Aleksandrović, Owner, Vinarija Aleksandrović

Ambassadors Of Serbian Wine

The awards being won worldwide by Serbian wines are proof that insisting on top quality always pays off, and that this is the path...

NALED Celebrates Its 18th Anniversary at the September Gathering of Members and Partners

Around 1,000 state and local leaders, business figures, representatives of the international community, and the diplomatic corps gathered at...

Serbia’s Foreign Exchange Reserves Increased by €111.7 Million in August

Serbia's gross foreign exchange reserves grew by €111.7 million in August, bringing the total to €28.225 billion, according to...

AMD Opens New Development Centre in Serbia

American technology company AMD has opened a new engineering design centre in Serbia, with offices in Belgrade and Niš,...

Serbian Young Computer Scientists Win Four Medals at the International Olympiad in Alexandria

The Serbian team, consisting of Nemanja Majski, Miloš Milutinović, Mihajlo Jančević, and Uroš Kostadinović, won one silver and three...

Europe House opened in Belgrade – The place we meet

The Europe House in Belgrade was opened today in the presence of state officials, representatives of diplomatic corps and...

Spain Gets First Female President of the Supreme Court

Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...

BRICS Considers Turkey’s Request for Full Membership

Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...

Dubrovnik Tops List for Most Tourists Per Capita

Croatia and Montenegro have emerged as the top countries in Europe for tourists per capita, with Dubrovnik ranking as...

President Vučić and Ambassador Cochard Finalize Preparations for Emmanuel Macron’s Official Visit

Serbian President Aleksandar Vučić met with French Ambassador Pierre Cochard to finalize preparations for the official visit of President...

Belgrade Among Finalists to Host the World Congress of the International Economic Association

The Serbian Association of Economists submitted an official bid in late May this year to host the 21st World...

Spain Gets First Female President of the Supreme Court

Spanish Supreme Court Judge Isabel Perelló will become the first woman to preside over Spain's Supreme Court and the...

BRICS Considers Turkey’s Request for Full Membership

Turkey, a NATO member, has submitted a request for full membership in BRICS, announced Yuri Ushakov, an aide to...

Dubrovnik Tops List for Most Tourists Per Capita

Croatia and Montenegro have emerged as the top countries in Europe for tourists per capita, with Dubrovnik ranking as...

President Vučić and Ambassador Cochard Finalize Preparations for Emmanuel Macron’s Official Visit

Serbian President Aleksandar Vučić met with French Ambassador Pierre Cochard to finalize preparations for the official visit of President...

Belgrade Among Finalists to Host the World Congress of the International Economic Association

The Serbian Association of Economists submitted an official bid in late May this year to host the 21st World...
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