As a Moroccan fashion designer who participated in the celebration of the Year of Morocco in Serbia, Imane Belmkaddem had the opportunity to represent Morocco through different collections that each have a distinct history and significance
Ive been to Serbia for a second time, the first time I was in Novi Sad and then I visited Belgrade. I am still charmed, impressed and emotionally filled by the love and care I have received. It is at the same time a privilege and also a responsibility that I bear deeply and cautiously, to show what is best about my country and to represent my culture with dignity, highlighting its beauty, its strength, its riches, and its diversity. I was able to accomplish this journey and create these collections with the assistance of my mother, the painter Fatima el Hajjaji, who I thank warmly for this wonderful collaboration – says Imane Belmkadden, speaking for CorD Magazine.
The Serbian public, and especially the Ethnology festival’s audience, was just FANTASTIC. Very diverse, with exceptionally sophisticated taste. I was delighted to hear the compliments and perceptions of the public after the show
How did the Serbian public interact with the different shows dedicated to the Moroccan Caftan and other designs that you organised during your participation in Ethno Fest Belgrade?
The Serbian public, and especially the Ethnology festival’s audience, was just FANTASTIC. Very diverse, with exceptionally sophisticated taste. I was delighted to hear the compliments and perceptions of the public after the show. I was particularly touched by the beautiful words of Madame Tamara Vučić, the first lady of Serbia, who expressed her fascination and esteem for our Moroccan fashion, culture and heritage. I was happy because the audience, which was inquisitive, informed and cultured, truly enjoyed and understood every piece! That was one of the greatest experiences I’ve had, and I’m extremely pleased when the messages I want to convey through every collection, by combining art, fashion, culture and heritage, reach hearts and minds easily.

