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Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

Boban Đurović, Mayor Of Vrnjačka Banja

Monte Carlo In The Heart Of Serbia

Today, Vrnjačka Banja can boast a large number of high-class hotels that, with their rich content and top-quality service in line with European tourist...

Vladislav Bajac, Founder And Editor-in-chief Of Geopoetika Publishing, Writer, Member Of The Board Of The International Belgrade Book Fair As A Representative Of The Association Of Professional Publishers Of Serbia (Upis)

We’re Returning To Writers!

Books mustn’t be an “escape from the present”: they are just a different reality, legitimate and equivalent to all others. Within them live the writers who, admittedly, have got lost somewhere and need to be brought back to the belgrade fair’s hall 1, as well as other places, urgently

All book fairs in the world, from the biggest and most important to the smallest, continue to exist on the map of world publishing, and justifiably so, for multiple reasons.

Regardless of all the technological changes of recent decades that have also come in this area, publishing has maintained a balance between printed (paper) and electronic books. Specifically, following the sudden and somewhat overexaggerated boom in electronic books in the Western Hemisphere, the market of electronic books has stabilised at approximately 30% of total books published. Serbia was rather slow in accepting that trend during those years, but that sped up with the outbreak of COVID-19, for understandable reasons, and firstly because that was enforced. That’s how the share of e-books in total production also increased here.

There are broader reasons why example is important and symptomatic. Namely, it also served to show that the fear of the disappearance of the traditional, printed book was unjustified. It has remained the dominant form of communication with readers. Of course, this doesn’t mean that classic book fairs shouldn’t adapt to new technologies in this or some other way. This means that audiences should be offered digitised content in a more visible way, but in parallel with printed content. That would specifically represent the fulfilling of the basic principle of the sector and of every society: to offer the reading public a choice, based on the principle of a democratic offer, whereby each reader decides on their own preferred way of reading.

The continued existence of book fairs shouldn’t be brought into question. We ought to think about changes to them: form, staging venue, content, depth of messages

The Belgrade Book Fair should retain some of the traditional forms of communicating with the public, but should also change some of the instruments of that communication. It should also reduce the number of programmes (especially those registered by the publishers themselves) in order to improve the quality by having fewer of them. There should also be a clearer division of the proper, professional segment of publishing from all other collectives for which this is a secondary activity, particularly from those that are excessively connected to the profession and institutions of politics and religion. The fair must also be freed from the ballast of everything that made it a bazaar to a large extent: sponsors with products in places where they don’t belong, all cheap showbiz elements, visual distaste and the cacophony of those sounds that don’t belong to that world.

Books mustn’t be an “escape from the present”: they are just a different reality, legitimate and equivalent to all others. Within them live the writers who, admittedly, have got lost somewhere and need to be brought back to the Belgrade Fair’s Hall 1, as well as other places, urgently. We need to open a debate on the state of publishing in Serbia, to amend some laws, to return high-quality literature from all genres to the centre and thereby celebrate education. The possibility for young people to read should be restored, which is now abused by its pliability by other sources of information (that are not educational), cultural articles should be returned to the media and help should be given to remind journalists of cultural values that used to exist.

So, the continued existence of book fairs shouldn’t be brought into question. We ought to think about changes to them: form, staging venue, content, depth of messages etc. But their basic function should be left alone, equally everywhere – from Paris and London, to Cairo, Beijing and Frankfurt: encounters live and ‘in person’ between readers and books. That’s how one maintains the ideal temperature of both body and spirit – and of both man and book.

Comment by Zoran Panovic

Limited Sensitivity

If Serbia’s World Cup match against Brazil in Qatar proved to be a major tactical defeat for Serbia (0:2), then the agreement reached on...

Aleksandar Mitić, Research Associate At The Institute Of International Politics And Economics, President Of The Centre For Strategic Alternatives

Support For Ukraine Could Reduce

It is tough to expect that the deep polarisation that has manifested within U.S. Society will have a substantial influence on Washinton’s foreign policy...

Aleksandar R. Miletić, Executive Director Of The Centre For History Studies And Dialogue

No Major Changes To Foreign Policy Discourse

I don’t believe the current U.S. Administration’s policies on Ukraine or our region will change fundamentally. More significant course adjustments could only occur following...

Dragan Bisenić, Foreign Policy Journalist, Publicist And Former Ambassador

Without A Weak President

No one will deal with a “weak” american president on foreign policy in the future, as was expected prior to the midterm elections. However,...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...
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