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Simon Taylor, HYCU, Inc. CEO

Providing Easy Ways To Protect Data

HYCU is a multinational company with offices around the world, but much of its European operation is located right here in Belgrade, an important...

Luštica Bay

Authentic Adriatic In Luštica Bay A Place To Belong

Authentic residences, The Chedi five-star hotel, beautiful beaches with a crystal blue sea, a unique gastronomic and shopping experience and an intense calendar of...

Vladimir Živanović, Director Of The Zlatibor Tourism Organisation

Foreigners Also Flock To Zlatibor

It is thanks to magical nature and the air spa status that Zlatibor has enjoyed for 129 years, coupled with major investments, excellent infrastructure...

Porto Montenegro

The Adventure Continues On The Adriatic

Summer is in full swing at Porto Montenegro, with yachts lining the marina, a range of new and well-loved shops and restaurants in the...

Bogdan Gavrilović, Sales Manager, World Transport Overseas (WTO)

Expanding Operations

World Transport Overseas (WTO), which is headquartered in Eastern Europe and has branches in Bulgaria, China, Croatia, Greece, North Macedonia, Serbia and Slovenia, was...

Radoš Gazdić, Acting Director Of The Development Agency Of Serbia, RAS

Investors Value Stability In Turbulent Times

Serbia and the other countries of the Western Balkans are attracting the attention of foreign investors thanks to their favourable geographical location and good connectivity with key hubs in Europe and beyond. However, this naturally doesn’t mean that all projects and companies will choose Serbia specifically, because the competition from other countries is very strong

It already became clear at the start of the crisis that the ways of functioning generally, including business operations, would have to change in some segments, and in some aspects irreversibly so. One of those segments is the perception of distance and the possibilities of easily transporting people, products and services that have – from the aspect of globalisation and comprehensive availability – been subjected to absolute re-examination, both during the pandemic and now with even greater intensification, due to the armed conflicts.

It was very soon after the outbreak of the pandemic that global companies and manufacturers began considering directions to relocate their activities, capacities and production processes from the East (primarily from Asia) to points closer to Europe, in order to account for similar situations arising in the future and halting or hampering deliveries of products to European-based parent companies or primary customers. That has now proven itself to be even more relevant. It is highly likely that we are talking about a complete shift in the achievements of globalisation that have enabled fast, easy and cheap availability, and movements of people, goods and services. And companies are anticipating this by creating multi-year plans to relocate operational activities to alternative and more favourable locations. In that sense, Serbia and the other countries of the Western Balkans have become even more significant to foreign investors, given that we enable them to take advantage of a very favourable geographical position that’s well connected to key hubs in Europe and beyond, with good infrastructure and human capacities, as well as competitive operational costs.

Unfortunately, or luckily, global circumstances always create opportunities for some parts of the world to have certain benefits, above all economic, and I think the circumstances are now favourable for us when it comes to attracting FDI

However, this naturally doesn’t mean that all projects and companies will choose Serbia specifically, because all countries – at least in Europe – are now competing to attract investment projects, but we can certainly already see increased attention and inquiries from big names in industry. Serbia has a great advantage compared to all other countries in the region, due to the results it’s already achieved in terms of attracting FDI, the improvements made to various forms of infrastructure that are essential for large investments, and due to the fact that we already possess the knowhow and capacities required to implement such projects.

Unfortunately, or luckily, global circumstances always create opportunities for some parts of the world to have certain benefits, above all economic, and I think the circumstances are now favourable for us when it comes to attracting FDI. The same applies to the relocating and arrival of foreign companies from countries embroiled in conflict, though it is now only noticeable that certain foreign companies are relocating their representative offices from the countries caught up in the conflict to European countries like Czechia, Poland and Slovakia, while some companies and employees of international corporations see Serbia and the Balkan region as relocation options. Our country’s political and economic stability, along with all the other known optimal prerequisites for investing and doing business in Serbia, certainly place us on the world map and in the focus of foreign companies and investors during these turbulent times.

Comment by Zoran Panović

Favourite Enemies

Of course, there has been no occurrence of the most normal possible thing for fixing relations, which would be for Serbian and Croatian presidents...

Miroslav Lajčák, EU Special Representative For The Belgrade-Priština Dialogue

Maintaininig Optimism

It is true that we had intended to host the third formal high-level meeting between the two leaders in Brussels before the summer break...

Monsignor Stanislav Hočevar, Roman Catholic Archbishop Of The Archdiocese Of Belgrade

Real Faith Is A Cry For Community

When I arrived Belgrade, in public, in public gatherings and receptions, I felt like a black sheep. So many eyes always reflexively questioning me,...

Aleksandar Radić, Military Analyst

Rearming Is A Long Process

It is obvious that we will see the re-forming of many of the battalions that were disbanded over the last couple of decades, when...

Ambassador Of Japan Attends Ceremony Of The First Toyo Tires Delivery Manufactured In Indjija

Ambassador of Japan H.E. Katsumata attended the ceremony organized by the company Toyo Tires Serbia on the occasion of...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Serbia Exported 30,000 Tons Of Ice Cream Worth 63.5 Million Euros

Last year, 30,000 tons of ice cream worth 63.5 million euros were exported from Serbia, mostly to countries in...

Ambassador Christopher Hill: We Want Serbia As Friend And Ally

The Ambassador of the United States of America in Belgrade, H.E. Christopher Hill, answered the questions that citizens asked...

Swiss Army Airlifts Water To Thirsty Animals In Alpine Meadows

Swiss Army helicopters have been deployed to deliver water to thousands of thirsty farm animals during the hot summer. A...

Record Number Of Serbian Tourists Vacation In Croatia

This year the number of guests from Serbia spending their summer vacationing in Croatia is 60 percent higher than...

Ambassador Giorgos Diakofotakis: Greece is not changing its position, will not recognize Kosovo

Greece is not changing its position and will not recognize Kosovo, says Greek Ambassador to Serbia H.E. Giorgos Diakofotakis...

Serbia Exported 30,000 Tons Of Ice Cream Worth 63.5 Million Euros

Last year, 30,000 tons of ice cream worth 63.5 million euros were exported from Serbia, mostly to countries in...
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