The Louvre Museum is getting into the curated luxury cruise business, offering trips into history for $4,000 a head.
The Louvre is going big with its corporate partnerships. First, it was Airbnb, letting a lucky visitor spend a night with the Mona Lisa. Now, the prestigious French museum is partnering with a luxury cruise ship company to offer cultural voyages of the Adriatic as well as the Persian Gulf.
The French cruise line company Ponant has designed itineraries with the Paris museum for two inaugural cultural cruises, including a voyage around the Adriatic that ends in Venice, which may upset locals who continue to fight against cruise liners sailing close to the city. A spokeswoman for the company stresses that Ponant’s ship Le Lyrial, which has a maximum capacity of 244 people, is “small and intimate in size” compared to superliners with more than 1,000 cabins.