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Louvre Museum Getting Into the Curated Luxury Cruise Business

The Louvre Museum is getting into the curated luxury cruise business, offering trips into history for $4,000 a head.

The Louvre is going big with its corporate partnerships. First, it was Airbnb, letting a lucky visitor spend a night with the Mona Lisa. Now, the prestigious French museum is partnering with a luxury cruise ship company to offer cultural voyages of the Adriatic as well as the Persian Gulf. 

The French cruise line company Ponant has designed itineraries with the Paris museum for two inaugural cultural cruises, including a voyage around the Adriatic that ends in Venice, which may upset locals who continue to fight against cruise liners sailing close to the city. A spokeswoman for the company stresses that Ponant’s ship Le Lyrial, which has a maximum capacity of 244 people, is “small and intimate in size” compared to superliners with more than 1,000 cabins. 

Guests can choose between two sailings, which are due to depart in August and November 2020. One takes in ancient sites around the Adriatic while the other sails through the Persian Gulf. The voyages include onboard programming designed in collaboration with Louvre experts.

Jannic Durand, the Louvre’s director of the department of decorative arts, and Ludovic Laugier, it’s expert on Greek sculptures, are due to join the Adriatic cruise. Onboard, the Middle East cruise will be Louvre curator Yannick Lintz, who is the museum’s director of the department of Islamic arts.

The first tour will sail from Athens to Venice. Costing from $4,000 a head, highlights include a passage through the historic Corinth Canal to the Aegean Sea. Shore visits include the Acropolis in Athens and the 1,700-year-old Diocletian’s Palace in Croatia.

source artnet news

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