Global Fashion, one of the leading fashion pioneers in Belgrade, is a family company founded here in January 2013 due to the founder’s initial passion for haute couture
At three locations in Belgrade – Ustanička 12c, Mihaila Pupin Boulevard 115 and Galerija on Woodrow Wilson Boulevard 14 – you can find about thirty of the world’s most luxurious fashion brands, including Loro Piana, Brunello Cucinelli, Zegna, Bottega Veneta , Keaton, Tom Ford, Off-White, Dolce & Gabbana… And for true hedonists, we offer a made-to-measure service: bespoke suits.
If the founders of the family company Global Fashion had not felt a true passion for haute couture 10 years ago and had not found a way to overcome all the challenges that Serbia faced during the difficult decades, we would have been deprived of creating a platform that represents the global scene of luxury fashion brands. Fortunately, in January 2013, when the first Exclusive Store was opened, the market recognized the strength and values that Global Fashion brings, so after only six years, in 2019, the VIP store was opened at Autokomanda.
The choice of Autokomanda to open the central Global Fashion Exclusive Store is not accidental, because this extraordinary location, where many of Belgrade’s roads intersect, was chosen to give VIP clients discretion, providing them with comfortable parking and saving them time. The expansion then continued in New Belgrade, a city quarter with half a million inhabitants that was recognized as an ideal environment for a new Exclusive Store.
Continuing this growth and recognizing market needs, a decision was made in 2023 to open a sales point at the BW Gallery shopping centre. This step is not only proof of the success of Global Fashion, but also a response to the demands of brands and the market to join that prestigious space. The presence in BW Gallery from the autumn of 2023 is a first step towards new, even greater heights.
But that’s not all, because for true hedonists, Global Fashion offers bespoke tailoring, a rare mastery that combines art with functionality. At the request of numerous VIP clients, they placed their trust in the leading and best-recognized bespoke sartorial teams, Brunello Cucinelli, ZEGNA and Santoni. These will include Belgrade and Serbia among their carefully selected destinations, such as New York, London, Paris and Dubai, another privilege for the VIP clients of Global Fashion.