As a socially responsible company, AstraZeneca has joined the urban beekeeping project in Belgrade that is being implemented in cooperation with the Nordic Business Alliance and beekeeper associations, and which aims to help ensure the survival of bees in nature
Apart from honey, propolis and other important products that bees are directly responsible for producing with their work, these hardworking little creatures are also responsible for pollinating large numbers of fruits and vegetables, thus indirectly providing food for the whole of humankind. However, various factors are causing their numbers to decrease, the most prominent of which is climate change, which threatens the amount and variety of food available to the whole world.
It is precisely for this reason, and in order to provide its own contribution to maintaining bees in nature, that Astra- Zeneca launched its engagement by adopting three hives with beekeeper associations in Belgrade, with the apiary located in the vicinity of the Port of Belgrade’s Passenger Terminal. The undeveloped area around the terminal has been cleared and planted with flowering nectar source plants, thus creating a mini-ecosystem ideal for bees.
The main motto of AstraZeneca Serbia is #BEEsustainable, which is presented and promoted with great effort, both within the company and externally, while constantly raising awareness of the importance of bees to sustainable development
Alongside cooperation with beekeepers and expert support provided by them, AstraZeneca employees also received an opportunity to try their hand at beekeeping, resulting in honey collection beginning after less than six months. Around 150,000 bees produced 35kg of honey and pollinated almost half a million flowers in Belgrade city centre, with all these activities supported by about 20 volunteering employees of AstraZeneca Serbia.
The main motto of Astra- Zeneca Serbia is #BEEsustainable, which is presented and promoted with great effort, both within the company and externally, while constantly raising awareness of the importance of bees to sustainable development. The company plans to continue and additionally expand these activities in the coming years.
