WFA Archives - CorD Magazine

World Federation of Advertisers

Stephan Loerke, CEO, World Federation Of Advertisers:

Major Trend For 2018: Big Changes For Both Clients And Agencies

January 31, 2018

It’s fair to say 2017 has been an eventful year. Even for an industry used to as much change and disruption as ours. Last year will likely long echo with the words “murky at best, fraudulent at worst,” “an antiquated media buying and selling system” and “crappy” to describe the experience that drives people to ad blocking and prevents marketers from achieving their growth goals

September 2018 issue

CorD September 1, 2018

Cord Magazine 167

Carlos Moedas, European Commissioner for Research, Science and Innovation

Europe Must Become the Global Innovation Powerhouse

Interviews September 3, 2018

Digital research, innovation and a good ecosystem are the key to developing tomorrow’s digital economy and society. The Horizon 2020 Programme, Europe’s main research and innovation programme, is helping to realise the ambitions of both Europe and the Western Balkans in this new world, while striving to preserve distinct European values

H.E. Marco Antonio García Blanco, Ambassador of Mexico

Support Based on Constitutional Principles

Interviews September 3, 2018

Mexico’s position over Kosovo will remain the same; that is, full adherence to the United Nations Security Council resolution 1244 (1999), which opened a political dialogue for a peaceful solution. Mexico will respect the agreement reached as a result of such dialogue. In this context, Mexico does not recognise the unilateral declaration of independence of Kosovo, and does support the territorial integrity of Serbia – Marco Antonio Garcia Blanco

Dejan Ilić PhD, CEO of ARRI Group, Chairman of the Supervisory Board of the Innovation Fund of Serbia

Never Be a Copy of Your Role Models

My Life September 3, 2018

Dejan Ilić Ph.D. is an acknowledged scientist, entrepreneur, and manager of world repute. Hailing from the village of Selevac near Smederevo, in addition to his academic career - at the Belgrade University, then specialisation and doctoral studies in Dresden, a professorship in Graz in 2002, he replaced his volleyball career with world renown for innovation and in top management. He gained his first experiences in industry at VARTA in early 1987, and then his career as a successful innovator and researcher who immediately applies his work in practise continued in 2007 at the ARRI Group, a world leader in the production of equipment for film and television

Paco Borao, President of AIMS

Belgrade Marathon Thwarted by Unsportsmanlike Conduct

Interviews September 3, 2018

The Belgrade Marathon has for over 30 years represented one of the largest sporting, social and humanitarian gems of Belgrade and Serbia. Having joined the Association of International Marathons and Distance Races (AIMS) in 1990, it has long been, and remains today, as a reference and a firm supporter of this new and beautiful sport. AIMS today boasts a total of 449 members from 118 countries, including Serbia

John Paul Dejoria

From Homeless to Billionaire

Entrepreneurship September 3, 2018

John Paul DeJoria is the founder of tequila maker Patron Spirits Co. and cofounder of hair care company John Paul Mitchell Systems. He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and turned $700 into John Paul Mitchell Systems. In 1989 DeJoria and partner Martin Crowley acquired a stake in boutique tequila maker Patron and have grown it to sales of more than $800 million

Ivan Medenica Bitef Artistic Director and Selector

Living in a Dangerous World

Feature September 3, 2018

“The task of this year’s BITEF is to reconcile us with the fact that we are living in a troublingly dangerous world, to prompt us to ask whether and how theatre and art can counteract that, and to jolt us out of our aesthetic prejudices.”

Evan J. Zimmerman and Ying Ying Li

U.S. and Chinese Tech Must Thrive Together

Comment September 3, 2018

For years, Chinese entrepreneurs would speak bashfully about the Chinese technology ecosystem, saying they just wanted to learn

Radoslav Zelenović, Director of the Audio-visual Archive and Sanu Digitisation Centre

Culture Is a Finite Resource

Profile September 3, 2018

This year marks half a century since I came to Belgrade. My path took me to the Youth Centre and Cinema Club Belgrade, a place where you could do a lot of things that couldn’t be done elsewhere

Richard Bryce, Country Division Head, Bayer Crop Science Alpe Adria

Important Time to Be in Agriculture

Business Dialogue September 3, 2018

It was two years ago that Bayer announced its intention to acquire Monsanto, and in order to do so it had to obtain more than 30 regulatory approvals, and to divest many of its own businesses and assets

Mirko Butulija, President at Auto-moto Association of Serbia

Advancing Safety on the Roads of Serbia

Business Dialogue September 3, 2018

Foreign clubs have recognised joint efforts and shown confidence in AMSS, advising their members at the beginning of the season a safe transit through Serbia

Ahmed Al Awadi, GM at Masdar EE, CA & Russia

Largest Utility-Scale Wind Project

Business Dialogue September 3, 2018

At 158 megawatts, Čibuk 1 will be the largest utility-scale wind project in Serbia and the Western Balkans, supplying an estimated 113,000 homes and displacing more than 370 tonnes of carbon dioxide annually

Dragić Karaklić, Director of National Park Tara

Nature’s Treasure Trove

Business Dialogue September 3, 2018

In addition to naturalists, Tara is also being explored increasingly by archaeologists

Self-Made Women Billionaires

From Scratch to Business Empires

Feature September 3, 2018

In today’s changing economy women are making a mark in fields as diverse as technology, research, investment and entrepreneurship. While many women have successfully taken over their inherited businesses and scaled them, some of them started from scratch to build their own business empires

Požarevac Today:

The Spirit Of History & The Gallop Of Horses

Corporate September 3, 2018

With five per cent growth in the number of tourists and overnight stays compared to the same period last year, Požarevac is becoming an increasingly attractive tourist destination. The most visited sites are Viminacium and the Ljubičevo Stables, while there are ever more people interested in the history of the city and its architecture. Požarevac this year commemorates the 300th anniversary of the signing of the Požarevac Peace Treaty, while from 4th to 9th September Viminacium is hosting the triennial World Limes Congress, one of the most important archaeological congresses in Europe. This year also included the staging of the 55th Ljubičevo Equestrian Games

Fashion:

Autumn Is Coming

Fashion September 3, 2018

Choosing what to wear between summer and autumn always creates a dilemma about how to dress adequately. Although we’re already slowly preparing for fresher days, early autumn can also be a very pleasant time, but also surprisingly chilly or rainy. And while we scramble to enjoy the last sunny days, we should be ready for the upcoming autumn surprises. Here are our recommendations for September – one of the most beautiful, and obstinate, months.

Global Diary

75th Venice Film Festival Kicks Off

Global Diary September 3, 2018

The 75th annual Venice Film Festival kicked off on August 29 on the lagoon with a presentation of the juries who will decide the destinies of this year’s crop of cinema contenders. The jury for the main competition is presided by Mexican director Guillermo del Toro, whose movie The Shape of Water won four.

Turkish Oil Wrestling:

Efficient Use Of Power And Body Balance

September 3, 2018

As Turkey’s national sport, oil wrestling can be traced all the way back to Greco-Roman times. Those who wrestle are highly regarded in the community, and training is mostly done through more wrestling instead of going to the gym. Participants all wear the same leather trousers, and oil themselves prior to the match

African Art Boom

Modest Yet Impressive

Art September 3, 2018

Africa has undergone what the global art world has described as an “art boom” over the last few years. This has led to international interest in contemporary African art, shifting the focus away from naive art and collected ancient artefacts, and has generated enough interest to see the emergence of institutions like Cape Town’s Zeitz Museum of Contemporary Art Africa

August 2018 Issue

CorD July 31, 2018

CorD Magazine No. 166

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Open Door Day at the Austrian Embassy

Netherlands Country Guest of 8th Balkan Cheese Fest

34th Belgrade Jazz Festival

Colours of Malaysia 2018

Confindustria’s Welcome Back Party

French Ambassador Meets CCFS Members

Exhibition “Sustainable Development Objectives – Agenda 2030”

EU Commissioner Mariya Gabriel visits the ITE Office

Austrian Ambassador promotes arts fair Vienna Contemporary

Tag: WFA

Major Trend For 2018: Big Changes For Both Clients And Agencies

September 2018 issue

Tag: WFA

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