Jasna Dugalić

The start of 2019 was marked by a change in the visual identity of Direct Media and an announcement that regional marketing will enter a new evolutionary phase. The company is rejoicing about this, as it has the support of the United Group, which – as a technological giant – is constantly in the process of innovating its services and monitoring new trends

There is a lot of talk about "what is the key to a successful relationship between agency and client"

The past fifteen years have been marked by the maturing of the marketing industry in the region in every sense, first and foremost through the entry into the market of large foreign corporations and the business principles that they have implemented, which have consequentially resulted in the modernisation of the work of the media and agencies