In the dynamic landscape of the Serbian banking scene, one institution stands out as a beacon of excellence and innovation: OTP banka Srbija. As the local market’s top creditor, and with its prominent role in providing services such as factoring, e-commerce and leasing, OTP banka Srbija is at the forefront of redefining industry benchmarks in the fields of customer-centricity, corporate social responsibility and sustainability
The claims above are substantiated by the current position of OTP banka Srbija as the leading creditor in corporate and retail banking segments in Serbia, as well as the bank’s strong commitment to implementing the green agenda and developing a financial culture.
Sustainable development and ESG standards as core principles
With the ambition to become the market leader in green financing, and with a steady transition towards carbon neutrality, OTP banka Srbija has aligned its business strategy with the principles of sustainable development and achieving a balance between economic, social and ecological impacts and objectives. In this regard, the bank has adopted its own ESG strategy with defined targets, KPIs, expectations and organisational structure. The reporting process is aligned with the internationally recognised standards of the Global Reporting Initiative (GRI) and OBSr has contributed directly to achieving nine of the UN’s Sustainable Development Goals.
With a total of 154 branches in 90 cities and six regions nationwide, OTP banka Srbija has an extensive footprint and is the first bank of choice for more than 730,000 active clients.
Initiating, supporting and promoting green projects, both internally and externally, is part of OTP banka’s ESG commitment. One of the key projects in this domain is Generator ZERO, where innovators, start-ups, micro companies, SMEs and civil society organisations are invited to submit their innovative solutions focused on carbon footprint reduction and advancing the green economy. Through another extension of the Generator project – Generator of Good Deeds – the bank aims to increase visibility and provide support to small businesses. This initiative involves organising fairs showcasing social enterprises and environmentally-friendly businesses.
Expanding presence on Serbia’s capital market
In 2023, OTP Fund Management, together with OTP banka Srbija, acquired ILIRIKA DZU, a Serbian asset management subsidiary of the ILIRIKA Group. This strategic move significantly expands the bank’s range of capital market products and services.
With total assets of 6.91 billion euros, OTP banka Srbija is now one of Serbia’s leading banks, while this acquisition is aligned with the bank’s ambitious plan to become a key player in the investment market within a period of five years. This also marks an important step forward on Serbia’s investment fund market, which is gradually expanding with assets under management reaching 630 million euros.
The forward-looking strategy of OTP banka Srbija is guided by four key pillars: elevating customer satisfaction; nurturing a thriving digital culture; streamlining operations through digitalisation; and advancing data-driven management practices. With these strategic objectives to the fore, OTP banka Srbija is dedicated to delivering exceptional banking experiences, driving digital transformation and contributing to a greener and more prosperous tomorrow for our country.