Sitemap

Milica Ševarlić, PR Manager and Deputy Editor-in-Chief, Belgrade Youth Centre

Beacon Of Culture For All

I was born into an artistic family, where culture and its contents were not a supplementary activity, but rather the substance of everyday life – both work and pleasure.

I grew up in a house with a large library and a rich collection of records, but also in the Belgrade Drama Theatre and Radio Belgrade, surrounded by works and people who are artists, who create and live art. Visits to exhibitions, concerts, cinemas and literary evenings were an integral part of my childhood, as were discussions about artistic creativity and the experience of art, its values and power. Such an environment, with unpretentious parental guidance and support to explore my own interests, inclinations and abilities, and to be persistent and consistent in what I do and am, developed in me a love for art and formed me on the path that became my business, but also my life.

Culture and art, as the construction material of the individual and humanity, represent the flywheel for the development of civilization; that which drives and paves the way towards progress teaches and scolds, ennobles and heals, asks questions (of us and through us) and provides catharsis.

My education at the Department of Management and Production for Theatre, Radio and Culture, which I opted for at the Faculty of Dramatic Arts in Belgrade (where I also recently continued my doctoral studies in Culture and Media Management), provided me with the opportunity to combine all of my many interests, to I unite theory and practise, through the call of a modern impresario, which encompasses the whole process of creating content from the domain of culture – from idea to realisation; from everything that needs to happen behind the curtain in order for a work to come to life in front of the audience, to that which happens on the stage, from the germ of creativity to its materialisation.

In order for me to enter into the very essence of the “life” of art, which has also always excited me the most: that which is magical, unrepeatable, eternal in its ephemeral nature; the moment of the embodiment of work in contact with the audience. Artefacts of culture are a resource, art is only alive at the moment in which it happens!

Milica Ševarlić
Milica Ševarlić
When in the spring of 2003, as a third-year student, I went for an interview at the Belgrade Youth Centre, the management of which had turned to my faculty in search of young and promising personnel from the sector, I wasn’t aware that it would be one of those fateful meetings. In this case, it was a meeting with an institution that had, for 17 years, been directing the course of my professional life, but also a significant part of my private life.

The Belgrade Youth Centre was founded in 1964, with the idea of it becoming a hotspot for the cultural, entertainment and social life of the youth of Belgrade. It very quickly became recognisable for its programming profile and identity, imposing itself as a modern, flexible and pluralistic centre of culture. It has gone through many turbulent and difficult times until today, finding itself confronted by numerous challenges, but it has always responded to them successfully. In the transformations that it has undergone, it has remained programmatically relevant, and consistent with its editorial concept and essential values.

It has always clearly opposed commercialisation, all kinds of kitsch and tastelessness, but also brittleness and dogma in all spheres. With openness to the boldest ideas, innovations and artistic experiments, it is one of the key cultural spaces which is permeated with the creativity and creative power of local and foreign artists, but also scientists, theorists and cultural representatives. In such an environment, every job – regardless of how much it implies the same series of actions necessary for the realisation of a programme – always seems new and different, in cooperation with people and their works that inspire and motivate one to push the boundaries in one’s own achievements.

The Youth Centre is a place where one grows, where one learns, which opens one up to new horizons and provides many opportunities – both for those who are on stage and those in the audience. In it and with it, all of us who are employed there grow and learn, and with our work – just like our colleagues who preceded us – we make it precisely what it is: a beacon of everything that’s good and valuable within and around us.

Related Articles

H.E. Sem Fabrizi, Ambassador and Head Of The Delegation Of The EU To Serbia

Constructive Dialogue Needed

The current polarization is not healthy, particularly in a delicate phase when the fight against COVID-19 requires unity. This is the reason why the...

Who’s That Singing Over There?

The Kingdom of Serbs, Croats and Slovenes, or first Yugoslavia, lasted from 1918 to 1941. It was survived by, say, the sovereign Croatia and...

H.E. Hidajet Biščević, Croatian Ambasador To Serbia

No Benefit From Recycling Stereotypes

I'm not naive, of course – I know that it's easier to collect points and votes on the din of intolerance. But, again: for...

Dejan Šoškić, Economist

We Require Prudence & Ethics

The decline in GDP this year will not cause the country to lose its ability to regularly service its obligations, but next year it...

Summer Like No Other

Which Virus Are We Fighting?

In the lives of many people, this will be the summer in which there was no sea, no holiday, no socialising with friends, and...

Ingram Micro, VMware SD-WAN For Hybrid Cloud

Superior IT Solutions

VMware SD- WAN is one of the superior IT solutions that helps make best use of a company's resources, to support a large number...

Ingram Micro

VMware Greenplum Is Limitless

Pivotal Greenplum is the only open source shared nothing, a massively parallel processing data warehouse that has been designed for business intelligence processing and...

More...

Jelena Bojović, Director Of The Centre For The Fourth Industrial Revolution; NALED Programme Development Strategist

You’re A Lawyer? No, I’m A Molecular Biologist

When I enrolled at the Faculty of Biology in 1995, in the Molecular Biology and Physiology course, my dad, who was very concerned but...

Slavimir Stojanović, aka Futro, Designer, Illustrator, Visual Artist

Shoulders

Am I to die?What horror!Am I to die?What horror!And maybe I’m one that won’t.Horror. These verses by Ana Đurić Konstrakta, from her masterpiece Nobl, transport...

Iva Petrović, Director Of The Nordic Business Alliance In Serbia

Embracing Uncertainty, Facing Fear

As I embark on my new journey at the Nordic Business Alliance, I’m grateful for all the opportunities I’ve had in my life and...

Sofija Stefanovic, Professor Of Physical Anthropology, University Of Belgrade

Face-To-Face With Prehistoric Man

I recently succeeded, while managing the Prehistoric MetaHuman project, to realise one of my childhood dreams: to encounter a prehistoric man face to face....

News

China: Ready To Promote Global Development

The Forum on Global Development was held in Beijing, and on that occasion the President of the People's Republic...

Serbia And Hungary Sign Agreement On Border Control

The Agreement between the governments of Serbia and Hungary regulating border control in road, rail and water transport was...

Reception On The Occasion Of 140 Years Of Friendly Relations Between Japan And Serbia

Ambassador of Japan in Serbia H.E. Katsumata Takahiko hosted a reception in his residence to mark the 140th anniversary...

Nikola Jokic And Nuggets Agree On Historic 5-year Extension

Nikola Jokic has gone from draft pick No. 41, to two-time MVP, and now the holder of the largest...

Japanese Investors Welcome To Serbia

Prime Minister Ana Brnabic and President of the Republic Aleksandar Vucic attended a reception marking 140 years of the...

China: Ready To Promote Global Development

The Forum on Global Development was held in Beijing, and on that occasion the President of the People's Republic...

Serbia And Hungary Sign Agreement On Border Control

The Agreement between the governments of Serbia and Hungary regulating border control in road, rail and water transport was...

Reception On The Occasion Of 140 Years Of Friendly Relations Between Japan And Serbia

Ambassador of Japan in Serbia H.E. Katsumata Takahiko hosted a reception in his residence to mark the 140th anniversary...

Nikola Jokic And Nuggets Agree On Historic 5-year Extension

Nikola Jokic has gone from draft pick No. 41, to two-time MVP, and now the holder of the largest...

EU Agrees On Rules To Tame Crypto Market

The European Union has agreed on ground-breaking rules for regulating crypto assets, EU lawmakers said on Thursday, as the...

China: Ready To Promote Global Development

The Forum on Global Development was held in Beijing, and on that occasion the President of the People's Republic...

Serbia And Hungary Sign Agreement On Border Control

The Agreement between the governments of Serbia and Hungary regulating border control in road, rail and water transport was...

Reception On The Occasion Of 140 Years Of Friendly Relations Between Japan And Serbia

Ambassador of Japan in Serbia H.E. Katsumata Takahiko hosted a reception in his residence to mark the 140th anniversary...

Nikola Jokic And Nuggets Agree On Historic 5-year Extension

Nikola Jokic has gone from draft pick No. 41, to two-time MVP, and now the holder of the largest...

EU Agrees On Rules To Tame Crypto Market

The European Union has agreed on ground-breaking rules for regulating crypto assets, EU lawmakers said on Thursday, as the...