Novak Djokovic And Jay-Z ‘Invest In Fitness Start-Up’

Jay-Z and Novak Djokovic have reportedly invested in a new fitness start-up.

The rapper – worth $1billion – and the world number one tennis player, who has a $220million fortune, are said to be investing in CLMBR which is a rival for fitness platform Peloton, who Jay-Z’s wife Beyonce has recently partnered with.

According to TMZ, CLMBR is about to launch two flagship products – vertical climbing machines – with the 99 Problems’ hitmakers longtime fitness consultant Marco Borges and YouTube co-founder Chad Hurley also said to be investing.

CLMBR replicates virtual climbing and features world-first machines with touchscreen displays, and classes with instructors.

Jay-Z has proved to be a savvy businessman – his previous investments include a $70 million stake in Uber, a $100 million stake in streaming service Tidal and stakes in Armand de Brignac champagne and D’Usse cognac, valued at $410 million.

The reported investment comes as Beyonce joined forces with fitness platform Peloton to create a series of themed workouts for students during Homecoming season.


The 39-year-old music icon’s classes will celebrate Homecoming season – an celebration for students at Historically Black Colleges and Universities (HBCUs) which takes place in the Autumn and pays tribute to history and traditions.

The Crazy In Love hitmaker has helped create Homecoming-themed workouts such as indoor cycling, running, strength, yoga and meditation to ensure students do not miss out on the celebrations amid the COVID-19 pandemic.

Beyoncé said: ‘Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys.

‘I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.

I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.’

The Grammy-award winner will also work to create classes which incorporate areas which are important to her – such as music, movement, and fitness.



Everyone Loves Novak: How Đoković Became A Star In The Olympic Village

From Turkish volleyballers to German judokas, the Olympic village in Tokyo has been in thrall to the Serbian world No 1 After Novak Đoković...

Novak Đoković Arrives In Tokyo To Keep Golden Slam Dream Alive

The tennis star, 34, continues historic quest at the Olympic Games Tokyo 2020 and takes part in a training session at the Ariake Tennis...

Novak Djoković Confirms Tokyo Olympics Participation In Birthday Message To Young Fan

After grabbing hold of his sixth Wimbledon title, Novak Djoković was surprisingly uncertain if he'd make the trip to Tokyo and represent Team Serbia for...

Novak Djokovic Wins Sixth Wimbledon Trophy For Record-Equalling 20th Grand Slam Crown

Novak Djokovic fulfilled his childhood prediction on Sunday that one day he would become arguably the greatest player in the history of the sport by...


€177.6m For Development Of Digital Economy, Innovative Business

Prime Minister Ana Brnabic chaired today the first session of the Council for Encouraging the Development of Digital Economy,...

FDA Panel Backs COVID-19 Boosters Only For Elderly And High-Risk

Dealing the White House a stinging setback, a US government advisory panel overwhelmingly rejected a plan Friday to give...

EIB Continues Supporting Faster And Greener Economic Growth And EU Accession Of Serbia

The European Investment Bank (EIB), the bank of the European Union, will continue to provide hands-on support for fast,...

EU Special Representative Miroslav Lajcak To Visit Serbia

The European Union Special Representative  (EUSR) for the Belgrade-Pristina Dialogue and other Western Balkan regional issues, Miroslav Lajčák, will...

EBRD Supports Modernisation Of Serbia’s Elektrodistribucija

The European Bank for Reconstruction and Development (EBRD) is extending a €40 million loan to Serbia’s electricity distribution company, Elektrodistribucija Srbije...