Dutch-Serbian Business Association held its first General Assembly

The Dutch-Serbian Business Association (DSBA) held it’s first General Assembly at the Hilton Hotel in Belgrade.

DSBA was establishment in November 2018 and marked with the reception at the residence of the Dutch ambassador H.E. Henk Van Den Dool. Since then DSBA accepted around 30 members.

The Netherlands invested a total of six billion euros in Serbia’s economy.

In the introductory part of the Assembly, Ambassador Van Den Dool addressed the participants and reminded of the importance of the presence of Dutch companies in Serbia.

Following Ambassador’s address, the DSBA members discussed the work of the Association and its bodies, election of the board of directors and the definition of the primary goals for 2019.

Newly elected board members

Bojan Leković, President of the Board of Directors, the owner of KupujemProdajem
Tom de Boer, Vice President of the UO, owner Todebo
Cees Hilhorst, Secretary of the UO, owner of S-Biom
Mirjana Jovašević, Corporate communications & sustainability director at Delhaize Serbia, Ahold Delhaize
Neda Lazendić, Country Manager, Windvision
Nicolaas Houwert, General Manager, Hilton
Jan Dolinaj, Country Manager, Levi9

A representative from Heineken and Senior Economic Policy & Trade Adviser at the Dutch embassy Oliver Sarov, who was prevented from attending this assembly, are also members of the DSBA management board.

Đorđe Petrović, the owner of Companies Connected, was elected Executive Director of the Dutch-Serbian Business Association.

One of the primary goals of the DSBA in 2019 is the establishment of cooperation with similar associations in Serbia, as well as familiarization of the general public with the DSBA.


Director: Đorđe Petrović

Dutch-Serbian Business Association

Address: Bitoljska 1a, Belgrade Tel: +381 603 712 335 E-mail: Website: The Dutch-Serbian Business Association - DSBA is a non-profit and non-governmental organization, founded in order...


Embassy of the Netherlands

Gilles Arnout BESCHOOR PLUG Ambassador Extraordinary and Plenipotentiary Address: Simina 29, Belgrade Tel: +381 11 2023 900 E-mail: Website:

H.E. Gilles Arnout BESCHOOR PLUG, Ambassador of The Netherlands

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