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Svetlana Vukelić, Director of Legal and Corporate Affairs for Serbia and Montenegro at Molson Coors

A Brewery That Empowers Women

For the first time, Apatin Brewery won an award from the Top Employer Institute, receiving the ‘Top Employer Serbia 2023’ certificate for excellence in its practice with employees, which testify to just how good it is to work for this company

Despite the fact that some would suggest that producing beer is typically a man’s job, Apatin Brewery dispels that stereotype in the best possible way. Discussing this for our magazine here is a woman who has spent 18 years in the beer industry.

Gender isn’t important at your company, but rather knowledge, experience and dedication?

— I’m proud of our shared commitment and success in dispelling traditional gender stereotypes in the beer industry. I’ve never felt any difference or been treated differently for being a woman in the beer business or in this position at my brewery, and I’ve spent almost 18 years here.

At Molson Coors and Apatin Brewery, we always underscore that it is knowhow, experience and commitment that are important. We have excellent examples of “power girls” at the level of the entire Central and Eastern Europe region, who successfully manage production processes at facilities, quality control and safety at work, but who also manage sales masterfully. By establishing such a culture, we’ve not only created a productive work environment, but are also helping to transform an entire industry in the direction of talent, knowhow and experience being above prejudice. This value is vital to our company and contributes to our continued growth and success.

Does it feel nice to work at your company? Is it nice to be a woman in your company?

— Yes, I agree with that. We are proud that we received, for the first time, the Top Employer Institute, obtaining the “Top Employer Serbia 2023”. We thus joined a select group of 2,053 companies from 121 countries around the world that carry this important recognition.

We are proud that we historically have the highest percentage of female colleagues in production operations and logistics in Serbia – as much as 30%

This global accreditation confirms our high quality in terms of relations with employees and places us among the ranks of companies that nurture high business standards. The awards that we’ve received not only reflect our commitment to employee development, but also our commitment to improving the community in which we operate. We are continuing to together build a positive and inspiring work environment for all employees.

Almost 50% of your leadership positions are held by women, while you’re planning to increase that number even further through diversity equity & inclusion. Which sectors have the most room for that?

— We currently have close to 50% women in top management positions, which is an excellent ratio. I can confirm that firsthand, but we want to even further improve this balance through our diversity equity & inclusion programme. The greater representation of women at all levels of the company is an essential part of our strategy and this programme. We pay special attention to sectors that are traditionally led by men, such as production, logistics and sales. We are also proud that we historically have the highest percentage of female colleagues in production operations and logistics in Serbia – as much as 30%.

Our brewing environment is developing swiftly, dynamically and challengingly, and we are grateful to our “power” ladies, who help our brewery to grow and our production plants to be safe, inspiring and wonderful places for development and work. Dear ladies, you are welcome at our brewery.

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