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Milija Zeković, SBB CEO

Technological Innovations Are In Our DNA

We want to enter the mobile telecommunications market and offer our users 4P services, i.e., a combination of broadband internet access, television and fixed-line...

Maria Boldor, Principal At Horváth

Key Challenges & Opportunities

The report “Finance at the Crossroads of Coronavirus, Digitalisation and Sustainability” presents key challenges and opportunities for the business world Management consulting company Horváth published...

Nataša Bezmarević, Branch Manager Serbia, DB Engineering & Consulting GmbH

Focus On Electrifying Train Lines

Deutsche Bahn has been providing engineering, consulting and train operation services, as well as digital systems, for many years and has successfully implemented railway...

Porto Montenegro

A Life Less Ordinary

Founded some 15 years ago by a consortium of visionary developers, Porto Montenegro is set in the spectacularly beautiful Bay of Kotor on Montenegro’s...

Ivan Crnojević, CEO, ELMED d.o.o.

ELMED – We can do more

The future belongs to modern, innovative companies that carefully plan and strategically manage their business. For this reason, Elmed doo in Temerin, winner of...

Sanja Pešić, Alma Quattro CEO

Commitment Results In Success

At Alma Quattro, a company that has spent almost three decades operating successfully in Serbia, they hope that they’ve taken a cutting of longevity from the Swiss founder. They have combined their way of working, financial and work discipline, with the Serbian spirit of entrepreneurship and ability to overcome challenges, which is a recipe for success

I think that our good interpersonal relations and employee loyalty are what set us apart from other companies. We are recognised more for that than for the certificates given to us by credit rating agencies and the Serbian Chamber of Commerce & Industry, says the CEO of one of Serbia’s most successful companies.

Decades pass and everything changes, but not your position at the top of the list of the best companies for outdoor advertising. How do you endure and become ever more successful?

In the spirit of the National Day of Switzerland, which was established back in 1891, I would like to point out that Alma Quattro was founded in 1994, and since then it has officially celebrated this important date for Switzerland as a holiday. There is some symbolism in that, because our parent company, APG SGA, has existed for more than 100 years, and we are currently in the third decade of our successful work. Our success is the result of long-term planning and a daily commitment to micro work activities, but also to work on improving relationships with clients and agencies, and all this, at an overall level, results exactly in this position that we have today. Like every overnight success that has now been continuing for 27 years already.

What reflects the specificity of your integrated marketing approach?

Regardless of the level of the budget, it is important to clients that they are able to realise everything that out-of-home (OOH) can offer in one place – from classic billboards to digital media of small and large formats. The breadth of our portfolio guarantees that we can tailor high-quality campaigns for every client.

Many major world brands are also our clients, and our portfolio enables them to present their creative solutions throughout Serbia

Over the last three years, OOH has recorded growth compared to the previous period, and that growth has exceeded that of other market segments, which testifies to the fact that confidence in the efficacy of our media is also growing and that the habit of consumers spending more time outdoors is a consequence of a dynamic lifestyle in urban areas.

Does the fact that Alma Quattro is part of a large international family ensure that the latest technological solutions are more accessible to you?

Being part of a large international family makes us very proud, while at the same time it encourages and stimulates us to operate at the level of quality of such an innovative system as JCDecaux and APG SGA. The latest technological and creative solutions that you can see on the streets of Belgrade and other Serbian cities are on a par with those visible on the streets of London, Paris or New York. Many major world brands are also our clients, and our portfolio enables them to present their creative solutions nationwide throughout Serbia. The different technical solutions, dimensions and great coverage of our network of advertising media provide broad opportunities to creative agencies, media buying agencies and clients who implement their advertising campaigns independently.

When it comes to our team, in most cases we’ve been working together for over 25 years. That says plenty about the values and culture that we nurture, and about the attitude of employees towards work and the company, as well as the company’s attitude towards the people who work for it. I believe companies that succeed in striking a balance between profit and good interpersonal relationships and loyalty can consider themselves as being successful.

Milija Zeković, SBB CEO

Technological Innovations Are In Our DNA

We want to enter the mobile telecommunications market and offer our users 4P services, i.e., a combination of broadband internet access, television and fixed-line...

Maria Boldor, Principal At Horváth

Key Challenges & Opportunities

The report “Finance at the Crossroads of Coronavirus, Digitalisation and Sustainability” presents key challenges and opportunities for the business world Management consulting company Horváth published...

Nataša Bezmarević, Branch Manager Serbia, DB Engineering & Consulting GmbH

Focus On Electrifying Train Lines

Deutsche Bahn has been providing engineering, consulting and train operation services, as well as digital systems, for many years and has successfully implemented railway...

Porto Montenegro

A Life Less Ordinary

Founded some 15 years ago by a consortium of visionary developers, Porto Montenegro is set in the spectacularly beautiful Bay of Kotor on Montenegro’s...

Investments Yet To Convert Into Significant Bilateral Trade

Although trade cooperation between the U.S. and Serbia remains below the level of a billion dollars, the two countries...

A Friend In Need Is A Friend Indeed

Relations between Serbia and America determine the future of our country and the Western Balkans as a whole. It...

New French Investments Expected

The visit of French President Emmanuel Macron to Serbia marked a turning point in the development of economic relations...

We Urge Responsible Business Conduct

If we want Serbia to have modern, green mining, we must have the highest standards in the field of...

EU To Extend Digital Covid Certificate For Travel Until June 2023

As the current EU Digital Covid Certificate rules are set to expire on 30 June, the Committee on Civil...

EU To Extend Digital Covid Certificate For Travel Until June 2023

As the current EU Digital Covid Certificate rules are set to expire on 30 June, the Committee on Civil...

Iran Applies To Join BRICS Club

Iran, which holds the world's second largest gas reserves, has applied to join the BRICS group of Brazil, Russia,...

Scottish Government Seeks Independence Vote In October 2023

Scottish First Minister Nicola Sturgeon said on Tuesday that the Scottish parliament would publish an independence referendum bill with...

Ambassador Thomas Schieb: Sanctions On Russia Will Help Serbia Progress

German Ambassador to Serbia Thomas Schieb said that democracy, freedom of thought and expression, independent institutions and human rights...

Eu Clinches Deal On Mandatory Gas Storage For Next Winter

European Union negotiators agreed on mandatory gas storage obligations for EU countries, aiming for the the bloc’s storages to...

EU To Extend Digital Covid Certificate For Travel Until June 2023

As the current EU Digital Covid Certificate rules are set to expire on 30 June, the Committee on Civil...

Iran Applies To Join BRICS Club

Iran, which holds the world's second largest gas reserves, has applied to join the BRICS group of Brazil, Russia,...

Scottish Government Seeks Independence Vote In October 2023

Scottish First Minister Nicola Sturgeon said on Tuesday that the Scottish parliament would publish an independence referendum bill with...

Ambassador Thomas Schieb: Sanctions On Russia Will Help Serbia Progress

German Ambassador to Serbia Thomas Schieb said that democracy, freedom of thought and expression, independent institutions and human rights...

Eu Clinches Deal On Mandatory Gas Storage For Next Winter

European Union negotiators agreed on mandatory gas storage obligations for EU countries, aiming for the the bloc’s storages to...
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