At Alma Quattro, a company that has spent almost three decades operating successfully in Serbia, they hope that they’ve taken a cutting of longevity from the Swiss founder. They have combined their way of working, financial and work discipline, with the Serbian spirit of entrepreneurship and ability to overcome challenges, which is a recipe for success
I think that our good interpersonal relations and employee loyalty are what set us apart from other companies. We are recognised more for that than for the certificates given to us by credit rating agencies and the Serbian Chamber of Commerce & Industry, says the CEO of one of Serbia’s most successful companies.
Decades pass and everything changes, but not your position at the top of the list of the best companies for outdoor advertising. How do you endure and become ever more successful?
In the spirit of the National Day of Switzerland, which was established back in 1891, I would like to point out that Alma Quattro was founded in 1994, and since then it has officially celebrated this important date for Switzerland as a holiday. There is some symbolism in that, because our parent company, APG SGA, has existed for more than 100 years, and we are currently in the third decade of our successful work. Our success is the result of long-term planning and a daily commitment to micro work activities, but also to work on improving relationships with clients and agencies, and all this, at an overall level, results exactly in this position that we have today. Like every overnight success that has now been continuing for 27 years already.
What reflects the specificity of your integrated marketing approach?
Regardless of the level of the budget, it is important to clients that they are able to realise everything that out-of-home (OOH) can offer in one place – from classic billboards to digital media of small and large formats. The breadth of our portfolio guarantees that we can tailor high-quality campaigns for every client.
Many major world brands are also our clients, and our portfolio enables them to present their creative solutions throughout Serbia
Over the last three years, OOH has recorded growth compared to the previous period, and that growth has exceeded that of other market segments, which testifies to the fact that confidence in the efficacy of our media is also growing and that the habit of consumers spending more time outdoors is a consequence of a dynamic lifestyle in urban areas.
Does the fact that Alma Quattro is part of a large international family ensure that the latest technological solutions are more accessible to you?
Being part of a large international family makes us very proud, while at the same time it encourages and stimulates us to operate at the level of quality of such an innovative system as JCDecaux and APG SGA. The latest technological and creative solutions that you can see on the streets of Belgrade and other Serbian cities are on a par with those visible on the streets of London, Paris or New York. Many major world brands are also our clients, and our portfolio enables them to present their creative solutions nationwide throughout Serbia. The different technical solutions, dimensions and great coverage of our network of advertising media provide broad opportunities to creative agencies, media buying agencies and clients who implement their advertising campaigns independently.
When it comes to our team, in most cases we’ve been working together for over 25 years. That says plenty about the values and culture that we nurture, and about the attitude of employees towards work and the company, as well as the company’s attitude towards the people who work for it. I believe companies that succeed in striking a balance between profit and good interpersonal relationships and loyalty can consider themselves as being successful.