Sitemap

Dejan Turk, Vip Mobile CEO

A Human Driven Company Powered By Technology

The company rebranding planned for this year is part of the strategy of the A1 Telekom Austria Group, which Vip has been part of since its arrival on the Serbian market in 2007

As a human-driven company, Vip has assessed that people and their needs are the main driver and inspiration and that everything that will occur in the upcoming period will be subordinated to that.

Vip mobile will rebrand this year to become A1, in accordance with the company’s global strategy. Why are you undertaking this rebranding and what will it bring to your users?

It is a great challenge to talk about rebranding under the circumstances in which Serbia and the world currently find themselves. More than ever it’s important for people to stay in touch with their friends and family, and be informed about everything that’s happening. This puts one very responsible task before the telco operators, and currently, all of our strength is directed towards ensuring our customers have all the necessary services, conscientiously and responsibly.

The rebranding, which is planned for this year is part of the of A1 Telekom Austria Group strategy, whose part Vip is since its arrival on Serbian market in 2007. Access to the latest technology and expertise has provided wind for our sails when it comes to pushing the telecommunications boundaries from day one. We’ve achieved great results, built recognisable values and raised the expectations of users, partners and society as a whole. We will invest in the next generation of networks and new technologies for the digital age, in order for us to thus contribute to the transformation of the Serbian economy and society.

Access to the latest technology and expertise has provided wind for our sails when it comes to pushing the telecommunications boundaries from day one

We believe that, with the new A1 brand, we will from a challenger become a game-changer on the Serbian market, especially given that operators today can no longer allow themselves to provide only infrastructure and support. We will do our best to ensure competitiveness beyond the boundaries of our industry and act as an experienced partner of our customers. With the new A1 brand, our desire is to be recognised as a responsible and reliable provider that ensures excellent quality of service and the best user experience, as well as strong infrastructure that will be resilient to change in the future.

Over the past years, Vip had sustained growth, which is reflected in increased revenue, customer numbers and market share. How satisfied are you with your business results for 2019?

Vip achieved a market share of 25.2% in 2019 and employs more than 1,400 professionals with the aim of providing the best customer experience for more than 2.3 million users. With our socially responsible activities, we are recognised as a reliable partner and the initiator of many positive changes in society, but also as a company that’s changing the market for the better. Results to date have fulfilled our expectations, but also demonstrated our willingness and desire to influence people’s lives through our initiatives and our work. As A1, we will continue to provide the best user experience and endeavour to ensure that the everyday digital life of our users is simpler, more productive and more pleasant. Apart from all of that, we will also continue to invest in the next generation of networks and new technologies for the digital age, in order to help transform the Serbian economy and society.

Vip is recognised as a leader in the customer relationship segment. With the arrival of your new brand, what can we expect from you?

People and their needs are our main driver and inspiration. Yes, these are primarily our users, but also our business partners and the general public towards whom our social responsibility projects are directed. Interests are more and more driving us towards the entertainment industry, a part of that innovations that simplify daily life and operations represent a field that provides plenty of room for us to be creative, different, become experience partners of our users. Having all this in mind, I can say that really exciting period is ahead of us.

More...

Larisa Grizilo, Senior Human Resources And Corporate Communications Director At Vip Mobile

No Progress Without Agility

Vip mobile is a company that's shown enough courage to be the first in many things, to leave its comfort zone and shift the...

Dejan Turk, CEO Of Vip Mobile and A1 Slovenia

Year Of Important Lessons

Vip mobile has behind it a number of years that were excellent in terms of business results, and the company's top man even expects...

Dejan Turk, Vice President Substitute of the FIC and CEO of Vip mobile and A1 Slovenia

Strong Commitment to Reforms a Must

In the period ahead, Serbia will need to implement a wide-ranging set of structural and economic reforms that call for strong political consensus and...

Dejan Turk, CEO of Vip mobile and A1 Slovenia

Digital Society a Step Closer

Innovation and companies' ability to adapt are what change markets for the better. Testifying to this are the experiences of Vip mobile as a...

News

Europe Day Celebration

On the occasion of May 9, Europe Day, as every year for the last two decades, the Delegation of...

Marking the 10th anniversary of the Istanbul Convention in Belgrade

The 10th anniversary of the Convention on preventing and combating violence against women and domestic violence, better known as...

Prime Minister Edi Rama Wins Third Mandate In Albanian Elections

Albania’s ruling Socialist Party (SP), led by Prime Minister Edi Rama, has won Sunday’s election with 48% of the...

New Project To Support Innovation Driven Economy In Serbia

Serbia Innovates will create the first Serbian Supercluster to bolster country’s competitive advantages on international markets ICT Hub, as a...

Von der Leyen And Borrell Call For Rule Of Law Reforms In Serbia During Vučić’s Brussels Visit

President of European Commission Ursula von der Leyen and High Representative of the EU Josep Borrell called for positive...