Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help achieve a World Without Waste.
Imagine a world where each and every piece of packaging produced and sold is also collected and recycled after use – a World Without Waste. That’s Coca-Cola’s stated goal: it aims to collect and recycle a bottle or can for every one we sell by 2030, while also substantially reducing the use of virgin packaging materials, and only using packaging materials that are 100% recyclable.
It will take continuing investment in innovation, exploration of different technologies and, crucially, partnership and collaboration to get there. This is fundamental to compay’s approach, across both the collection and recycling of its packaging but also its design.
As part of this, Coca-Cola have been working to explore the concept of a paper bottle with our partner, Paboco, and the three other companies in the Paboco Pioneer Community. Company is now at the stage of a first-generation prototype ready that it believes can play a part in helping to achieve the goal of a World Without Waste.