Sitemap

Sandra Marinković, External Affairs Lead, Merck Sharp & Dohme

Increasingly Accessible Innovations

MSD has been active in Serbia since 1996. From day one it has worked to establish a partnership with the state to provide the most up to date and innovative therapies for patients in Serbia

Serbia has come a long way in access to innovative medicines in the last few years, with increased investment that has resulted in much better outcomes for patients. Where we are today is revealed by Ms Sandra Marinković.

In the U.S, where your company originates, innovative cutting- edge therapies are rapidly becoming available to patients. How can Serbia reduce the lag behind developed countries in this regard?

— All healthcare systems around the world aim to provide mechanisms for long-term sustainability of healthcare costs, while at the same time enabling new healthcare technologies and better outcomes. In parallel with investing in the development of new medicines, MSD is dedicated to making them widely available to all patients who need them.

Through joint efforts of the state and private sector, Serbia has shown progress in the availability of innovative medicines, which has brought us closer to European and world treatment standards. If we are to see a positive effect on disease outcomes as soon as possible, especially mortality from malignant diseases in which Serbia unfortunately still trails countries of the European Union, we need continuity of investment both in new therapeutic options and in the prevention and early detection of diseases.

A major breakthrough in the prevention of cervical cancer took place last year, when children were immunised at the expense of the RFZO against infections caused by the human papillomavirus (HPV), which is the main cause of this disease. Over 30,000 Serbian children have received this vaccine so far, which gives us hope that cervical cancer, which takes more than 600 lives of women every year in our country, will soon become a rare disease.

How do you at MSD struggle to achieve a balance between private and business life?

— The pace of today’s life and high stress levels pose great risks to all of us, regardless of age or gender. That’s why MSD makes extra efforts to listen to the needs of its employees and to respond to them with new solutions that allow a greater degree of flexibility. In future we will need even more such practices so that each of us can achieve our ambitions with a better balance between our professional and private lives.

In just over a year, more than 30,000 Serbian children have received the HPV vaccine

The first step is to accept diversity among employees, and create a dynamic, creative environment that stimulates productivity and individual development. I believe that MSD, with its many initiatives through employee groups such as the Women’s Network, Rainbow Alliance and Next Generation Network, is well on its way to achieving these changes.

You find it important to leave a strong and clear mark and make people’s lives better?

— Our corporate culture is characterized by innovation, employee support, and a positive impact on the communities in which we operate. It is very important for us to actively contribute to the development of our health system and that is why we signed a Memorandum of Understanding with the Serbian Government to support the development of the BIO4 campus, which has the ambition to be one of the leading incubators of biotechnology projects in this part of Europe. This type of public-private partnership enables financial and professional support to strengthen the capacity of our research institutes, while it will enable MSD to gain better insight into both the outcomes of health interventions and the specific unmet needs of patient groups or populations.

We have special progress and expectations in a project with the Institute for Artificial Intelligence which, among other things, has the potential to put Serbia on the map of countries leading the way in making evidence-based decisions.

Mercedes-Benz

Speed, Power and Luxury

Even with increased ground clearance, Mercedes-Benz vehicles from the AMG line never compromise on their sporting pedigree. Exceptional design, unique performance, comfort and unquestionable...

Bonnie Norman and Rob Russo, E3 International

Sustainable Energy for a Resilient World

We deliver sustainable energy strategies and solutions that benefit enterprise bottom lines, increase energy security, enhance electricity grid stability, support local and national government...

Vladan Krsman, Chief Technology Officer - Digital Grid, Schneider Electric Serbia

The Future of Power – Smart Grids Matter Today

Vladan Krsman from Schneider Electric Serbia, in his authored piece for CorD, discusses the development of One Digital Grid Platform — an innovative software...

Lidl Srbija KD

Food For a Better Tomorrow: Lidl’s Strategic Commitment

Awareness that our dietary choices are becoming a key factor in safeguarding human health and protecting the planet for a shared “better tomorrow” is...

EBRD Backs Serbia’s Clean Air Agenda

In a move poised to reshape Serbia’s environmental trajectory, the European Bank for Reconstruction and Development has granted a...

Ecuador and Brazil Seal 2026 World Cup Berths as Qualification Race Heats Up

With just under two years to go until the expanded 2026 World Cup kicks off across North America, thirteen...

Eurospin Enters Serbia

The Italian discount retail chain Eurospin, through its company Eurospin EKO, is officially entering the Serbian market. According to the...

Air Serbia Adds Mykonos to Its Summer Network

Air Serbia has launched a new direct route between Belgrade and the Greek island of Mykonos, with the first...

US and China to Resume Trade Talks in London

In a high-stakes diplomatic turn, Chinese Vice Premier He Lifeng is set to meet top U.S. officials in London...