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Marica Bošković Petronijević, CEO, Work Space One

Dedicated to Excellence

Work Space One is equipped according to the highest technical standards, with perfect functionality and an interior that differs from all other spaces of this type in the city. That’s also why it’s the most sought after

This month we speak with Work Space One CEO Marica Bošković Petronijević about the coworking concept as a powerful solution for companies of all sizes that is mainly used by young people and fledgling businesses, the importance of the credibility of the owners of such premises and the “business neighbourhood”, but also this company’s ambitious plans.

The first coworking space in Belgrade opened almost two decades ago. Do you think our market is well-acquainted with all the advantages and benefits of this concept?

— We are today witnessing extraordinary changes in the way the business world works and thinks. The trend in shared coworking spaces and renting individual offices is irrefutably on the rise, and the advantages of this concept are becoming ever more evident. The continuous increase in the number of new spaces embracing a similar concept is evidence that the market not only acknowledges this idea but also embraces all the advantages offered by this contemporary approach to work.

How do your three spaces differ?

— Our business’s development took place in the period between 2020 and 2023, and all three spaces that comprise the recognisable Work Space One (WSO) collective are housed in the same building: New Belgrade’s Green Heart complex. It is unique in terms of technical equipment and the MO. Each of our new spaces have respected the experiences of their predecessors and we have endeavoured to ensure the new solutions are always better. Setting them apart are diverse interior arrangements that echo present-day trends, inspired by our commitment to consistently provide an authentic and contemporary ambiance.

WSO has at its disposal 52 modern-equipped offices, each of which is designed in such a way as to exude the natural light that’s essential for optimal productivity. In addition to this, we also offer a coworking space, four top notch meeting rooms, fully equipped kitchenettes, relaxing chill-out zones and landscaped outdoor green areas. The interior solutions that we apply are characterised by an identity of their own, while they support the latest design trends and offer an ambience that’s comfortable, but primarily a working environment, all of which make the WSO brand recognisable.

What are all the factors determining that clients will use your office space, which you found inspiration for in London? Apart from a premium location and the high level at which they are equipped, what are the other main criteria?

— Clients choose to stay with us because we offer them nothing less than the best. The reasons are undoubtedly in the space’s high-quality, comfort and aesthetic recognisability. We are proud that we offer an exceptional business service and our clients highly rate our level of commitment to them.

Work Space One has at its disposal 52 modernequipped offices, each of which is designed in such a way as to exude the natural light that’s essential for optimal productivity

Our location is prestigious and has a professional atmosphere, which ensures that we are the right choice for all business needs. Moreover, our dedication to continuous improvement means that we seek regular feedback from our clients to ensure that we are able to satisfy and exceed their constantly advancing expectations.

How are your experiences with long-term clients, i.e., with companies that have been operating out of the Work Space One coworking centre for four years?

— The WSO business portfolio encompasses 50 companies, ranging from independent entrepreneurs, via SMEs, to representative offices of major global companies. The possibility of daily encounters and informal discussions, but also the interlinking of ideas within the scope of the gatherings that we organise constantly, represent an excellent foundation for connecting businesses. During daily coffee breaks, while tasting homemade cakes and good wines, space for collaboration opens up. The coworking space predominantly caters to young individuals and emerging enterprises. Within this environment, interactions are notably heightened, facilitating quicker and more successful establishment of business connections.

What are the advantages of the fact that WSO is located in the Green Heart business complex, which is under the ownership of a renowned company that has global influence and a good reputation as a real estate industry leader?

— In the realm of business, every factor influencing operations holds significant importance.. Opting for New Belgrade means selecting our prime location. It’s widely acknowledged that people prefer conducive working environments, a practice endorsed globally as optimal.

The credibility of a facility’s owners is also important, as is the “business neighbourhood”. Moreover, our strategic location within the framework of the Green Heart complex provides easy access to amenities, transport options and the rest of the business community.

What does the future hold for the coworking concept?

— In today’s rapidly developing business world, and particularly in the post-Covid era, flexibility is an absolute essential. With economic conditions that are changing constantly, coworking has emerged as a powerful solution for businesses of all sizes. At WSO, we offer a world-class coworking experience that enables the owners of businesses to expand their office space as their business growsor to downsize if they encounter a period of slowdown or lack of growth. Additionally, our flexible membership options and adaptable workspace solutions satisfy the diverse needs of our clients, enabling them to adapt quickly to changeable market conditions.

We harbor ambitious aspirations for the future, firmly believing that our emphasis on quality, professionalism, and dedication will enable us to achieve these objectives. Despite the numerous challenges that confronted us in 2020, the year of our emergence, we achieved significant strides in our business on two occasions, and we will continue to do so. Our success testifies to our determination and ability to adapt to changing times. As we look to the future, we remain dedicated to innovation, sustainability and excellence in all aspects of our operations.

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