MK Group has brought completely new real estate concepts to the market during the past year. They showed just how much expertise in tourism coupled with the successful management of investments can prove to be a winning combination for those purchasing their real estate properties
On the occasion of the opening of one such complex, we spoke with Aleksandra Stojanović, Investment Director and Chief Corporate Affairs Officer, who is simultaneously spearheading this investment cycle.
When MK Group last year launched the implementation of its plans on Kopaonik, one of the primary goals was to restore the “shine” to Kopaonik, as a beloved holiday spot in Serbia throughout the entire year, and I believe we’ve fully succeeded in those plans.
Apart from that, we’ve also brought innovations to this mountain in the form of new and different real estate properties. We utilised the decades of tourism knowhow that we possess and decided to apply it to the creation of luxury complexes ~ Aleksandra Stojanović.
How successful has the new model you’re discussing proved to be in the region and what is unique about these projects?
I would single out projects like Woodside (29,000m2) on Kopaonik or Petram (83,000m2) in Savudrija, which offer owners not only the purchasing of apartment units, but rather also provides a special level of luxury and comfort in tourist destinations, or rather a “second home” in the ambience of a mountain or coastal resort.
You also opened the doors to the new wing of the Hotel Grand in December?
With a capital investment that totalled almost 30 million euros at the end of 2021, MK Group successfully completed the reconstruction of Grand Hotel Kopaonik.
This also proved to be an excellent starting point for a new investment cycle, namely the construction of a new wing: Grand Residences.
What distinguishes this project from the others on the market?
This is about a new, luxuriously equipped wing with 40 apartments decorated superbly, its own reception desk, spa centre, parking garage, and ski hub right at the exit leading to the slopes, an a la carte restaurant and a top service available to residents. This project is a response to the demands of today’s tourists, who want a “home away from home”, along with the services they would receive at a high-class hotel. I would say that this is also precisely our primary target group: modern tourists seeking superior comfort and service.
It is extremely important to note that the owners of apartments in this wing have all the services and facilities of the Grand itself at their disposal, while on the other hand they enjoy the complete privacy that’s provided by this separate wing
