HEINEKEN Serbia provided safe and free taxi transportation for EXIT festival visitors this year through its traditional campaign “Society, who drives home?”. The action is carried out in cooperation with the Traffic Safety Agency and the EXIT Foundation with the aim of raising awareness about the importance of responsible consumption of alcohol and traffic safety.
The vouchers for the arrival or return of the Petrovaradin fortress will be able to take the festival audience to the Enjoy responsibly zone within the festival itself, in the Old Crafts Street. To acquire the right to a voucher, it is necessary for interested parties to participate in exciting educational activities prepared by HEINEKEN Serbia and the Agency for Traffic Safety. The voucher won, visitors of the festival can use for driving on the territory of the city of Novi Sad during the duration of the festival.
The Campaign “Who drives home?” For six years promotes the use of public transport as a safe alternative to a safe return home. With a winning voucher, lovers of good conduct will be able to leave the festival fever that will hit the Petrovaradin Fortress from 12th to 15th July, to enjoy numerous performers including David Guetta, Ziggy Marley, Nina Kraviz, Richie Hawtin, Grace Jones, Adam Beyer b2b Ida Engberg and Solomon and safely return home.
See you at EXIT! Enjoy responsibly!