Sitemap

Mia Zečević, Novaston CEO

Retail Sector’s Further Development Expected

Novaston unique real estate platform – encompassing Novaston Asset Management, Novaston Project and Facility Management and Novaston Marketing Consultancy – is set to mark 10 years of operations in Serbia and the region with more than 40 strategic projects and 500,000m2 of space under management for more than 15 international clients

Novaston announces the further development of its services for the coming period – from project development support and property management services, via real estate valuations, mediation in the sale and leasing of facilities, to marketing – but also better project positioning as a business partner and investor.

Despite challenges, the real estate sector is not only being marked by recovery, but is also recording new development opportunities. We believe that this reflects favourably on your business?

If we exclude the turnover of residential real estate, the influx of foreign investments increases demand for office and logistics space, but also demand for the further development of the retail sector.

Novaston logo

Apart from a good location, real estate’s market attractiveness is also influenced by the energy efficiency and independence that’s now mandatory. NOVASTON Project Management, as part of the platform, was engaged in the BREEAM certification process for STOP SHOP retail parks in Serbia and Croatia, which are part of the CPI Property Group. Moreover, the offer of our leasing team includes high-tech business premises in the Central Business District, as well as other modern offices and logistics facilities in Belgrade and nationwide across Serbia.

We are strategically developing a sales strategy, commercialisation and the management for special custom made aparthotels in the region

When it comes to the retail sector, in which NOVASTON is already a renowned name, we receive many inquiries from local investors regarding the development of retail parks beyond the larger economic centres. We are also continuing our cooperation with IKEA Serbia on the implementation of the second phase of its AVA Shopping Park. Simultaneously, in the hotel industry, we are strategically developing a sales strategy, commercialisation and the management for special custom made aparthotels in the region.

An ever-increasing number of companies are expressing an interest in the “combined model” of work. How will the offices of the future look?

The best example of the business space of the future is the project we’re currently working on with Schneider Electric and investor Aleksandar Gradnja – to reconstruct the Novkabel industrial facility, a complex in Novi Sad, which is set to become a modern development centre upon completion, covering an area of 17,000m2 of gross space. This facility is in the process of obtaining LEED Gold certification, which means that it will be harmonised with the principles of environmental and social sustainability. Research shows that social sustainability is actually a critical aspect of every business, which is why companies are increasingly choosing facilities that promote a sense of wellbeing by understanding people’s business and private needs. That’s why the best solutions are represented by green gardens, zones for relaxation and informal communication, music and meditation rooms, childcare areas, kitchens etc.

What are your plans for the coming period?

We are developing further operations around the region through services – from project development support and property management services, via real estate valuations, mediation in the sale and leasing of facilities, to marketing – but also better project positioning as a business partner and investor. We have utilised our many decades of expertise to create, together with law firm Gecić Law, a “Guide for real estate development” in Serbia, in order for us to be able to provide future foreign and domestic investors with a comprehensive overview of the process and requirements to realise an investment in business premises with assured profitability.

Jelena Puzović, Ph.D., Head of the JVP Srbijavode Public Relations and International Cooperation Sector

Serbia Must Ensure the Conservation of the Precious Resource That is Water

Public Water Management Company Srbijavode engages in numerous activities aimed at overcoming the challenges brought by climate change – implementing projects to develop and...

Uroš Đorđević, Account Executive, Dell Technologies

Pioneer in the New Era of Digital Tech

Dell Technologies is a corporation that’s oriented towards technological innovation and keeps pace with technological trends in every sense, which includes AI Speaking in this...

Ana Toskić Cvetinović, Executive Director, Partners for Democratic Change Serbia

The Rule of Law is Vital Ana

Partners Serbia is an organisation that’s dedicated to advancing the rule of law and developing civil society and institutions in Serbia and around the...

Ioanna Batsialou Ph.D., Director and Owner of the Ioanna Regen Polyclinic

Passion is Key to this Job

Ioanna Batsialou Ph.D. is the director and owner of the Ioanna Regen Polyclinic, which specialises in physical medicine, rehabilitation, mesotherapy, aesthetics and anti-aging treatments Our...

Montenegro Receives €76 Million EU Investment to Boost Rail Infrastructure

Montenegro is improving its rail infrastructure with a €76 million investment from the European Union. The European Investment Bank...

Construction Begins on German PWO Factory in Čačak

The German Ambassador to Serbia, Anke Konrad, alongside Serbian President Aleksandar Vučić and PWO Group Serbia Director Carlo Lazzarini,...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...