Sitemap

Ljubica Vujačić, Executive Board Member, Wiener Städtische Osiguranje

Enjoying Work Ensures Success

“When work is a pleasure and not just a duty, you are bound to succeed”
Ljubica Vujačić
I fell in love with the world of numbers and fractions at a very early age. It’s been a passion of mine ever since, so it was only natural that I would choose to study economics at university. My first job was in accountancy, while I have also worked in the manufacturing industry and financial institutions. Thanks to my hard work and dedication, I have progressed from entry-level positions to higher levels.
Wiener Städtische Osiguranje
I entered the insurance industry by chance back in 1992. As insurance wins you over for the rest of your life, I am here today and intend to stay here until retirement. Ever since I started I’ve had an undying wish to learn more about insurance.

I have been working at Wiener Städtische osiguranje since its establishment in 2003. There were only six of us here at the time. Looking back over the past 14 years, I can only be proud of myself and my colleagues. We have introduced new products, improved our services, responded to our clients’ and market needs… Our results reflect our success.

Our company today employs over 1,200 people. Despite the challenging business conditions and growing competition, we have managed to retain one of leading position on the insurance market. Last year our growth was higher than that of the market. We have kept half of our portfolio in life insurance and a half in non-life insurance, which shows the tability of our company.

All these results are even more compelling when considered in light of our business environment, where the financial market is underdeveloped and awareness of the benefits of insurance are still quite low. From the very start, our shareholder, Vienna Insurance Group, has had great confidence in the management’s ability to get the business up and running.

Last year’s acquisition of AXA Osiguranje proves that they still believe in us, and also affirms the wish of the Group to do business here in the long term. This business decision fills both our staff and clients with confidence.

I think that I am living proof that success comes gradually, step by step, and that in life plans should be realised when their time comes

Most companies target good business results, but we also want to make people feel better and relaxed. We don’t want them to worry about losing a roof over their heads in the case of a flood or storm, to go to bed agonising over the future of their loved ones if they don’t wake up in the morning, or stressing about how they will cope if their family business goes downhill…

Our mission is not only to increase the number of clients but to make as many people as possible feel good because they’ve got us. This corresponds to my own values and motivates me in my work.

In addition to dedication and expertise, human values and team spirit were the key characteristics I was looking for when deciding who would be part of my team. I insist on a positive working atmosphere. In such an environment, each staff member can do their best. When work is a pleasure and not just a duty, you are bound to succeed. I am especially proud of the team I lead. There are many young experts in it, in whose education we constantly invest. But I also learn from them every day. I love to hear what they think and respect their opinions.

Being a woman in a position of seniority and responsibility is not easy. Every business brings along stressful situations that require our wisdom, patience and energy. I am glad that I have always had the support of my family. Having your family behind you means a lot, especially if you are a woman doing serious business. My husband, son, daughter and three grandchildren fill me with new energy every day and inspire me to learn and advance in every sphere of life.

I think that I am living proof that success comes gradually, step by step, and that plans in life should be realised when their time comes. This is how one achieves a balance between work and family, and gains experience and knowledge, which are key factors of one’s sense of security. You must have a sense of security if you want to take greater responsibility and achieve good results.

CorD Recommends

More...

Smiljana Antonijević Ubois, Ph.D., Illinois Institute of Technology, Chicago

Humans Must Actively Shape Their Future

I’ve often been asked why an anthropologist studies digital technology. It is perhaps easier to answer that question today, when AI endeavours to teach,...

Aleksandar Ilić, First Soloist of the National Theatre Ballet in Belgrade

Constant Education is Vital

My professional journey has become a golden circle - from a dancer to someone who educates dancers. The only thing I believe in is...

Tatjana Shterjova Dushkovska, Secretary General of the Western Balkans 6 Chamber Investment Forum

Bringing Abstract Ideas to Life

“One region - One economy” isn’t just an empty phrase, rather it is backed by a lot of dedication to interlinking the businesses of...

Nevena Madžarević, TV Editor and Presenter

New Thrills and New Lessons

I was recently asked whether I’m tired of television and had to wonder whether that would ever be possible. Is it possible to tire...

News

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

Chinese President Xi Jinping to Embark on Official Visit to Serbia

The press office of Serbian President Aleksandar Vucic announced that Chinese President Xi Jinping will be visiting Serbia on...

High-Speed Rail Link Between Novi Sad and Budapest Set to Start in Decembar 

The main track on the high-speed rail section from Novi Sad to Budapest has been successfully connected at the...

Mattoni 1873 Completes Acquisition of Knjaz Miloš for €90 Million

Mattoni 1873, the titan of mineral water and non-alcoholic beverages in Central Europe, has just elevated its portfolio by...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Serbia to Receive €1.63 Billion in EU Funding for Western Balkans Growth Plan

Serbia is set to receive €1.63 billion as part of the new Western Balkans growth plan over the next...

EU Parliament Passes Stringent Packaging Laws

In a decisive move, the European Parliament has passed new regulations aimed at significantly reducing packaging waste, setting ambitious...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...