Zorana Branković, Banca Intesa, Chief Operating Officer

Bank Tailored To Clients

As a bank that’s guided by the needs of clients in all aspects of its operations, Banca Intesa works continuously, through the implementation of strategic plans, to create a bank tailored to suit their needs.

Testifying to this are all the transformational projects that we’ve conducted over the past five years, including the replacement of the bank’s core system, the introduction of a new digital mobile and electronic banking platform for retail clients with a multitude of functionalities that enable them to quickly and easily interact with the bank, as well as the advancing of mobile banking for small business clients, for whom we were the first on the market to enable the full realisation of loans and overdraft approvals digitally. We integrate the most advanced technological trends into our operations in order to respond to the needs of our clients quicker and more adequately.

We are dedicated to the constant empowerment of women through various programmes and initiatives that have the end goal of improving leadership skills

I’m primarily referring to the emergence of generative artificial intelligence, which will enable both our clients and employees to receive essential information and advice efficiently. The further development of artificial intelligence and advanced data analytics will certainly provide us with even more opportunities to anticipate the needs of clients and offer them the best possible product or service, in accordance with their habits and preferences.

I can confirm with my own personal example that Banca Intesa provides equal opportunities to all employees and that our promotions are based solely on meritocracy and competence, given that I’ve progressed over my 20 years of working at this bank from the position of operational junior to the position I currently hold. We are dedicated to the constant empowerment of women through various programmes and initiatives that have the end goal of improving the leadership skills of our female colleagues. Also testifying to just how successful we are in these efforts is the fact that women occupy more than 52% of managerial positions at Banca Intesa.

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